If we pursued our business with the goal of real human connection, we'd be more effective marketers and agents
Opinion
By having a strategy, following best practices and adhering to the law, you’ll get the most bang for your marketing dollar and offer exceptional value to your audience
Opinion
If you want to be part of the 15% of your market, make sure you are exceptional in every aspect, from looking the part to cultivating your relationships — and all things in between
It's time to re-examine your business plan and hustle through the last quarter of the year
Sponsored Content
How three leading agents sell the most exclusive apartments on the market
Opinion
We currently have this glorious trifecta in real estate. If you’re not hitting your goals, now’s the time to double down and charge away from mediocrity
Get to know every neighborhood like your own, and learn your clients' preferences
The acquisition comes on the heels of CREG's acquisition of Offrs.com in July
Create genuine value in their lives, and watch as they show up over and over again with their real estate needs
Smart speakers and voice search are exploding in popularity. Here's how you can make the most of this surging interest
Opinion
This simple 5-step plan helps agents tap into their local sphere using unique content, data and social media
Focus on building relationships with potential clients. Consumers want video, and if you don’t provide it, another savvy agent will
Opinion
To create a sustainable long-term legacy business, you need to find a balance between someone who is like you but who is also ready to modernize your business
Glenn Sanford said that in 2006, he brought 184 people into his profit-sharing group at Keller Williams. The next year, he received a check for only $6,000
The company promises to nurture leads for up to a year and says its concierge will field leads 24 hours a day