Together, they create a business that is far more sustainable, scalable and predictable
Stop chasing views! Use these social media ideas to generate more leads — not likes
Cut waste and generate more leads to grow your real estate business
Ghosting comes from low-intent leads, awkward first conversations and generic follow-up
Can changing your gender on LinkedIn lead to a measurable increase in traffic and visibility?
Ahead of Inman Connect New York, EXp Chief Marketing Officer Wendy Forsythe dished on AI, building a strong company culture amid chaos and how to reset after a difficult year
Learn what it takes to create a smart and effective digital footprint with help from these real estate industry heavyweights
Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes
In her latest Inman Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands
Traditional business development, measurable KPIs and consistent execution allow your real estate business to succeed in the age of AI, Molly McKinley writes
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
A real estate agent's ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes
Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective