Agents need to write listing descriptions for an array of marketing outlets these days. Here are a few tips on making property look better to buyers
Opinion
Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how
Valerie Garcia, senior producer at branding agency 1000watt, shared her tips for creating a marketing plan that connects with consumers and guides them through market crises
Opinion
Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness
BrandFace leaders Michael Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition
Broker-owners DJ and Lindsey DellaSalla share the top marketing mistakes they've made over the past 14 years and how real estate newbies can avoid them
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
Branding and marketing become surprisingly simple and effective when you know your core values, your inherent strengths and your personal brand archetype
Keep it classy, smart, attractive and honest, and you might end up face-to-face with a prospect
Opinion
What my experience with DirecTV taught me about presentation, persistence and patience
Don't forget your 2016 goals: carry your business momentum throughout the entire new year