Why marketing to interest rates is the wrong strategy
Opinion
In today's volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients' interests first
by Leslie Ebersole Mar 20
mortgage applications
Despite the slight rise in rates, homebuyer demand remains strong, according to Redfin Chief Economist Darryl Fairweather
by Patrick Kearns Mar 12
Mr. Cooper
What would the overall impact of suspending mortgage payments be on the US economy? A Keller Williams economist weighs in
by Patrick Kearns Mar 10
30-year mortgage rates hit lowest point in 50-year history
The average 30-year mortgage hit an all-time low of 3.29% this week, according to data from Freddie Mac
by Patrick Kearns Mar 5
'The future of homeownership is female': New real estate study
A new joint trends study from real estate brokerage Compass and digital lender Better.com finds that women are leaning into the digital lending experience
by Patrick Kearns Mar 4
Thinking about refinancing your 30-year mortgage? Think again!
All those deals soliciting you to refinance your mortgage at today's low interest rates may sound great, but when you really dig into the numbers, that's often not the case. Here's why
by Bernice Ross Mar 2
Pulse: What’s your biggest challenge with financing? Readers sound off
From inventory shortages to lackadaisical buyers to lender confusion, here are the biggest issues readers are seeing
by Inman Feb 25
What is iFunding? Here's how it works
This emerging consumer financing category is addressing the financial realities of today's prospective homebuyers
by Adena Hefets Feb 20
Zillow declares mission accomplished, debuts new comprehensive vision
The company began by building a marketplace. Now it wants to go deeper
by Jim Dalrymple II Feb 19
The Homebuyer Files: 6 owners on the highs and lows of buying a home
Buyers share the ups and downs of financing the homes of their dreams — from navigating tax drama and securing 2 loans at once to relying on iBuyers to beat the competition
by Marian McPherson Feb 19
WATCH: Trading homes like stock
Thomas Sponholtz, founder and CEO of Unison, explores the idea of trading equity on a home during this panel at ICNY
by Inman Feb 5
Mortgage rates plummeting amid coronavirus outbreak fears
Matthew Speakman, an economist with Zillow, said a worsening of the virus outbreak could drive mortgage rates even lower
by Patrick Kearns Feb 3
Here’s why Compass launched a bridge loans program
Carly Litzenberger, the senior director of new ventures at Compass, gave more insight into the impetus behind launching the program at Inman Connect in New York
by Patrick Kearns Feb 3
Want higher attach rates? Make your agents employees
Paul Hurst, the vice president of venture investments at First American, advises that companies are more likely to get consumers to use affiliated services if they use W2 agents
by Patrick Kearns Jan 31
HomeLight launches Elite Agent program for top producers
Elite Agent status will be awarded to the top 1% of the real estate professionals on HomeLight's platform
by Jim Dalrymple II Jan 30