Be different. Be special. Be the expert your clients need now
Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it makes selling real estate a far more interesting and enjoyable career
by Nikki Buckelew Aug 16
10 ways to embrace change and thrive in the 2nd half of 2024
As we move into the 2nd half of the year, it’s important to develop a positive perspective on change, eXp’s Troy Palmquist writes, as an essential element of growth and innovation
by Troy Palmquist Jul 27
3 advantages of tailoring your marketing strategy to niche buyers
When you think about who you’re speaking to and what they want to hear, The Agency's Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI
by Rainy Hake Austin Apr 11
Unleash your brand's potential: 5 tactics for online niche marketing
Tune in to this Inman Access episode and gain insider tips from Philip Hordijk on the importance of how to identify, cultivate and market to your own unique niche audience to build business
by Claire Buzzanca Sep 18
The agent’s guide to finding a niche (and marketing the hell out of it)
If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they're looking for
by Christy Murdock Apr 24
8 tips for becoming the go-to expert in your market
Being an expert in your market takes worth, but it's worth it. Make 2023 your opportunity to grow your expertise and your business
by Darryl Davis Dec 19
New to real estate? 5 key career decisions that'll set you up right
With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success
by Christy Murdock Jul 8
5 must-do's for brand new real estate agents
Whatever your background, here are the main things to focus on as you launch your real estate career
by Christy Murdock Oct 23
How to build a niche to survive in real estate
Opinion
Consumers have so much information at their fingertips these days that you need to prove your worth through intimate knowledge of specific markets, whether it's geographic or otherwise
by Anthony Hitt Apr 30
How to find your niche market as an agent
What they are, why they matter, and how to find yours
by Erin Green Apr 23
How to carve out a real estate niche for yourself
Focus your marketing on people you want to work with
by Kayla Matthews Mar 22
ICNY 18: Shrink your target market, grow your real estate business
How tapping into a client niche can lead to a powerful marketing strategy
by Patrick Kearns Jan 25
Why you should build your brand around your ideal client
Opinion
Stop being the everything-to-everyone agent, and start being a real estate professional
by Cheryl Spangler Dec 5
How to love what you do and make money at it
Think about the most enjoyable aspects of what you do, and see where it leads you
by Maria Dampman Sep 27