Opinion
Consumers have so much information at their fingertips these days that you need to prove your worth through intimate knowledge of specific markets, whether it's geographic or otherwise
What they are, why they matter, and how to find yours
Focus your marketing on people you want to work with
How tapping into a client niche can lead to a powerful marketing strategy
Opinion
Stop being the everything-to-everyone agent, and start being a real estate professional
Think about the most enjoyable aspects of what you do, and see where it leads you
Don’t let FOMO take over and ruin your chances of crushing it in real estate
Opinion
You need to be out there making a name for yourself -- not just showing people your name
If you focus on creating a more efficient solution, you add value, and people want to work with you
Stop trying to be the right agent for everyone, and focus on your specialty
Try it for one year
Figure out where you fit, and work it
To truly add value to a transaction, give your clients what the portals can't
Jackie Roth, top producer with Douglas Elliman, wants to help others who are hearing-impaired
Understanding cultural expectations helps agents better market to buyers
