Combine niche marketing with high-level AI prompting to develop a business-building engine
The industry veteran just published her 1st book, which aims to help agents find their niche
This one fatal mistake ended an empire, and it's not what the headlines want you to believe
Stop leading with assumptions, and start leading with competence
Use this quick audit to determine whether your messaging is clear, memorable and aligned
Success in real estate isn’t about stubbornly sticking to a plan — it’s about knowing when to pivot and having the confidence to execute with style.
Focus on clear positioning, consistent content, strong relationships and simplified systems
While 70% of Realtors compete for the same listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes
Developer and contributor America Foy says agents are missing the boat when it comes to education on senior housing opportunities and the home equity conversion mortgage product
Boomsday isn’t a fantasy, Oliver Graf writes. It’s what happens when years of pent-up demand hit a turning point. And that point is coming soon
With foreclosure activity ticking upward, agents can learn from seasoned REO pros to build new streams of income during an economic downturn, Annette DeCicco writes
Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business
In recent months, Inman spoke with agents succeeding on many different social platforms. Now all their tips are gathered in one place — plus some bonus tips from Ryan Serhant
Your first year as a real estate agent can be messy, Martha Melendez writes, but it forges the kind of grit that no class or seminar ever could
The once-niche appeal of self-sufficient, sustainable and off-grid living is going mainstream. For agents, understanding this buyer can mean new opportunities in a changing market