If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they're looking for
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
Being an expert in your market takes worth, but it's worth it. Make 2023 your opportunity to grow your expertise and your business
At Inman Luxury Connect in Las Vegas, two star agents agreed that being happy in what you do, consistency and follow-up were keys to reaching the next level in luxury real estate sales
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success
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When your client’s requests are one-of-a-kind, finding the right property takes extra expertise
Whatever your background, here are the main things to focus on as you launch your real estate career
Opinion
Consumers have so much information at their fingertips these days that you need to prove your worth through intimate knowledge of specific markets, whether it's geographic or otherwise
These real estate pros have their minds on their money and their money on their minds
What they are, why they matter, and how to find yours
Appeal to ultra-wealthy buyers’ reptilian brains, and focus on the luxe creature comforts that everyone appreciates
Focus your marketing on people you want to work with
How tapping into a client niche can lead to a powerful marketing strategy
Opinion
Stop being the everything-to-everyone agent, and start being a real estate professional