New data shows that the best neighborhoods for families are getting harder to afford
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How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth
Build your brand around a location or property type you're passionate about, Nick Schlekeway writes, and watch your business take off
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
Don’t fall into the ‘be everything to everyone’ trap, Debra Trappen writes. Instead, attract your dream clients, fuel your passions and experience fulfillment by discovering your true niche
There's always something new to learn in the world of real estate; these are the trainings you think will matter most in the year ahead
Every challenge is an opportunity in disguise, Darryl Davis writes, pushing you to grow, adapt and, ultimately, succeed in real estate
Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it makes selling real estate a far more interesting and enjoyable career
When you think about who you’re speaking to and what they want to hear, The Agency's Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI
With forethought and savvy decision-making, The Agency's Mauricio Umansky writes, you can overcome your brokerage's biggest obstacles
At Inman Connect, star brokers Josh Peters and Nile Lundgren shared the power of authenticity and dedicating yourself to a niche during a challenging real estate market
Your unique value proposition is more than just a catchy slogan. It’s a powerful way to differentiate yourself from your competition
If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they're looking for
The business of your dreams will be the result of the actions you take. Choose to do things today that your future self will thank you for
Rookie Noah Escobar focused on a solid niche, built relationships with agents (before he was one himself) and worked the phone, among other things. Here's what he's doubling-down on this year