When you think about who you’re speaking to and what they want to hear, The Agency's Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI
At Inman Connect, star brokers Josh Peters and Nile Lundgren shared the power of authenticity and dedicating yourself to a niche during a challenging real estate market
Your unique value proposition is more than just a catchy slogan. It’s a powerful way to differentiate yourself from your competition
If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they're looking for
The business of your dreams will be the result of the actions you take. Choose to do things today that your future self will thank you for
Rookie Noah Escobar focused on a solid niche, built relationships with agents (before he was one himself) and worked the phone, among other things. Here's what he's doubling-down on this year
Some agent types aren't going to survive a downturn. Here's how to avoid being one of them
Real estate investors have a different perspective, and a different set of priorities, from traditional buyers and sellers. Here's how to provide the service they need
For first-time homebuyers and empty nesters, construction projects such as subdivisions, townhouse complexes and condominiums are often the perfect mix of convenience and ease
Opinion
If you are looking to niche down your business and learn to be an expert, there is a designation or certification out there to help support your education
During an Inman Connect panel on Tuesday, social media coach, speaker and foreclosure expert Marki Lemons-Ryhal shared key tips for agents to up their marketing games
Aaron Seawood, Mark Choey and Dee Dee Guggenheim Howes discuss the importance of specialization to grow their businesses
Ready to grow your business? Find out how your independent brokerage can compete against the industry’s heavy-hitters with these strategies
Find out how spending some time reaching into the past can help create a more successful future for your business
Opinion
Understanding how these investors think will help you land them as clients and serve them well