If you've designed a business that relies on just one person (even if it's you), Chris Pollinger writes, you need to know what to do if that person is no longer producing at the same level
Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects
Opinion
As Hall Willkie steps into a consultant role at Brown Harris Stevens, CEO Bess Freedman reflects on the impact of her mentor
Stop chasing leads and start creating memorable outreach in person and online with helpful circle prospecting strategies from broker and lead gen specialist Josh Ries
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First licensing deal in Portugal sets stage for new chapter of growth
Jimmy Burgess and digital marketing expert Josh Ries break down a system for creating multiple marketing opportunities from each open house
Writing a winning offer isn't rocket science, team leader Carl Medford writes, but it takes attention to detail, an understanding of best practices and a willingness to communicate
With current listings well below average market numbers, some agents will say almost anything to land a listing. Team leader Carl Medford lists the things agents might say or do to score a deal
A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes
Updated NAR rules, communication with visitors and appropriate hosting times can all impact the leverage provided by a well-planned open house, Andrew Reichek writes
Flourish Collective's event will attempt to break the Guinness World Record of a 68-hour open house while supporting a mission-driven cause that the firm has championed for over a decade
Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg's Kevelyn Guzman writes
Find out how this Pacific Palisades luxury agent and new development expert has grown her career alongside the growth of her market
Sitting an open house for a listing agent is a 'golden opportunity' to generate leads and practice your home-showing skills with potential buyers, Realtor Jonathan Pressman writes
From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results