Keeping It Real: Build relationships to cement your place
Will agents become obsolete? Not if they focus on nurturing close relationships with their clients
by Peter Lorimer Jun 6
10 Instagram hacks all real estate agents need to know
From geotagging to IGTV, we rounded up the best Instagram hacks to help you promote your brand, showcase properties and get more leads
Luxury Connect: Peter Lorimer on being 'everywhere' on social media
How to profitably utilize all social media platforms
by Inman Sep 5
Keeping it real: How this luxe broker got a show on Netflix
Peter Lorimer snagged his dream gig by being relentlessly authentic
by Peter Lorimer Aug 29
Keeping it real: The power of the pause
A key technique to thrive in both life and business
by Peter Lorimer Aug 16
Ice cream header
Who has the best tech, brand, compensation and value proposition?
by Jeff Lobb Aug 9
HEADER Beach house by Pedro Correa
Learn the ropes of how to help buyers and sellers with their highly coveted destination properties
by Marian McPherson Aug 8
Keeping it real: A luxe broker's thoughts on Zillow, hashtags and gifting
Find out best practices for connecting with people on social media and how to make your closing gift keep on giving
by Peter Lorimer Aug 2
Behind the scenes of Netflix’s new real estate reality show ‘Stay Here’
Popular video-blogging agent Peter Lorimer will help struggling Airbnb hosts alongside ‘Trading Spaces’ designer Genevieve Gorder
by Marian McPherson Jul 30
Keeping it real: How to grab and convert potential clients with minimal effort
The Facebook pixel is like a machine that grabs the attention of all those people you didn't realize were interested in you
by Peter Lorimer Jul 19
Keeping it real: How to set goals and achieve them
The secret is knowing what you have control over, digging in and working as hard as you can
by Peter Lorimer Jul 3
A shot of the Playboy Mansion
When you become valuable, you’re going to get business
by Peter Lorimer Jun 21
How a luxury brokerage is using WeWork to expand across LA
Peter Lorimer's PLG Estates has expanded from 3 offices to having access to 16 thanks to the coworking space
by Gill South May 29
Personal brand vs. company brand: What’s more important?
Opinion
You only push the brand when you’ve got nothing else
by Peter Lorimer Feb 9
How to brand yourself when you work for a big company
Show off your personality and you'll get the audience you want
by Inman Jan 4