Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here's why traditional listing photography, despite its flaws, will still be standard practice
Meero raised $230 million in 2019 to expand its ability to connect visual artists with businesses in need of marketing assets
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
This month, we're sharing terabytes of knowledge on listing tech, its evolution and best practices tailored for today's increasingly digital world
There's no better time to showcase your listing than spring. With these tips, you’ll be the expert your clients need to sell their home in this fast-paced market and get them top dollar for their sale
Professional photographs are great, but sometimes, there's the issue of budget and time. Luckily, you can still take superb headshots right in your own home. Here's how
At its core, real estate is a sales job, but staying relevant requires many skills, like marketing, creativity, technological innovation and more. To step up your game and elevate your business, here's where you need to invest time and money
As an agent, you spend a lot of your time out in the field — which is why you need to have the right set of tech tools in your arsenal at all times. Here are a few invaluable apps that will make your work life easier and more efficient
Virtual staging is becoming increasingly in demand — and for good reason. Not only is it more cost-effective and convenient, it also dramatically enhances the property's digital aesthetic appeal. Here are a few firms that do it right
Wendy Walker of Wendy Walker Fine Properties at Coldwell Banker spoke with Inman about valuable branding information and the tips of the trade she's learned over the years
These days, the competition is fierce. If you want to stand out from the crowd, you'll need to put your expert-level marketing skills to good use — both online and offline. Here are four things to focus on when it comes to listings
The popularity of 360 virtual tours has exploded this year, which is why agents need to know how they work and how to create them effectively. Here are a few tips from BoxBrownie's Peter Schravemade
Property photos that look bright, inviting and clear are more important now than ever. That's why agents have to get it right. Here are a few tips from BoxBrownie's Peter Schravemade
Opinion
In the same way that most people visiting online dating sites are not looking for a “project,” a high percentage of today’s buyers do not want fixer-uppers. Help ensure your listing makes a great first impression with these essential tips
In certain situations, it becomes necessary to list or show properties. When that happens, agents need to be prepared, especially if they're in a 'hot spot.' Here are a few things to keep in mind