Opinion
In the days leading up to the Times exposé, NAR laid a virtual bread-crumb trail for digital damage control around the topic of sexual harassment
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
Getting featured in the media can be a game changer because in addition to creating exposure, it also helps you become a recognized authority in your market
Growing your content marketing plan means adding leverage by reaching out to the media. Part 4 of this 5-part series shares what to write and how to craft a media outreach strategy
Opinion
Grow your business with effective communication where it counts. Use these strategies to create a public relations strategy that will help you stand out
Confidence is key if you're in the business of buying and selling real estate, and it's especially crucial if you're trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few
From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow
From researching your target audience to utilizing a robust mix of tools and creative content, developing a thoughtful marketing campaign will ensure your brand stands out from the rest
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
PR is a vital component of achieving success in today’s cutthroat market. Here's how to push your business forward and reach the right clients by being strategic and working with PR pros
Sponsored Content
PR can be used to great effect, as real estate professional Scott Carvill has seen across his luxury listings
People will respond to your true passion and relate to you in a big way
Retaining decades of equity while moving into the 21st century
One real estate team's hyperlocal study
Figure out what service you need before you hire someone