Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing
A price drop is not your only option when the market's slow or the listing's stale. Darryl Davis offers strategies to reboot and relaunch that property
Communication isn't just part of the job of a real estate professional; it is the job, coach Darryl Davis writes. Here's how to make sure you're ready for your toughest conversations
Your sellers may be struggling to make sense of the market. Darryl Davis offers ideas for talking clients through their biggest objections and helping them make the right decisions
Luxury listings need more than good photos and online listings to sell, Coldwell Banker Warburg's Kevelyn Guzman writes. They need an approach that combines strategy and creativity
Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes
Short-term rental leader keeps its sights set on lowering barriers to entry for people who might be interested in offering their homes on Airbnb
Consumers expect specialization in every area of life, from doctors to hairdressers, coach Verl Workman writes. They should expect no less from their real estate expert when it's time to sell
CEO Mat Ishbia says aggressive 'Game On' pricing is still in place, but acknowledges Pontiac-based wholesaler is seeking to boost profit margins in 2023
Coldwell Banker Warburg President Frederick Warburg Peters coined the term to describe a phenomenon where 1 home trades hands briskly while a similar property nearby languishes
Opinion
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here's how to keep up with your local market and help your clients make the best decision possible
For many agents and teams, the opportunity cost of lost business might actually be costing them far more than a new shiny marketing approach. Here's what you might be doing wrong — and how to fix it
Whether 5, 10 or 20 years in the future, it’s the human touch that will always win the business and make the difference
Expectations drive behavior throughout the sales process. Be sure your clients are in the know, and it'll be a smoother experience all around
Opinion
Be accurate, truthful and insightful in determining a listing price that will give everyone the best chance for a positive outcome