Market shift highlights brokerage fundamentals
The recent market shift has been a 'great equalizer,' accentuating the differences among brokerage models and the importance of agent count
by Mike DelPrete Mar 27
71% of consumers expect personalized service. Here's how to deliver
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound
by Craig C. Rowe Nov 30
Ocusell launches with goal to heal MLS, tech vendor relationships
Software intends to reduce the long burdensome and unpredictable business rules and dated, stringent input regulations required by most MLSs for brokers to interact with them
by Craig C. Rowe Nov 22
HomeSmart+ to offer referral income to agents
HomeSmart now offers a new model for referral income and retirement contributions. To participate in HomeSmart+'s revenue-sharing program, agents will forgo the company's traditional 100 percent commission structure for an 80 percent model
by Craig C. Rowe Oct 7
App-based brokerage Torii closes on more funding, launches LA operations
Most Torii agents are salaried employees with benefits and full marketing support. The company is focused on becoming a single provider for all homebuyer needs
by Craig C. Rowe May 18
Are real estate cafes the future of brokerages?
Opinion
A few years ago, brick-and-mortar was out, and virtual brokerages were all the rage, but I don't think it's an either-or situation
by Adam Hergenrother Nov 25
Pulse: How could your brokerage be improved? 15 suggestions from agents
Readers sounded off on changes they wish their brokerages would make
by Inman Jan 21
4 ways brokerages can expand their agents' education
Opinion
Lasting success and agent longevity depend on recognizing that agents need access to helpful resources and continual support to operate at the highest level
by Jill Butler Apr 17
Competition from Zillow, AI is the biggest fear among brokers: NAR
Among 6,107 brokers surveyed for NAR's 2019 'Profile of Real Estate Firms,' 43% fear 'nontraditional' players
The most important job brokerages aren't hiring for
Hint: it's a point person every agent will need
by Deidre Woollard Mar 3
Brokers, need a smarter way to divvy leads? Try Lead Assign
Automate the way agents receive notice of potential clients from online sources
by Craig C. Rowe Jan 11
Is the housing market ripe for 'microbrew' brokers?
Brokerage owner predicts exodus from 'big-box' firms
by Teke Wiggin Jan 15
Merger of NT Callaway and Henderson Sotheby's creates 200-plus-agent firm
by Inman Jan 10
Part II: 2020 Re-Envision Survey Results
by Andrea V. Brambila Mar 23