Take your buyer consultation from transactional to consultative with this step-by-step system
Agents need to talk with buyer clients about credit and financing early in the process, Lindsey Harn writes, to avoid disappointment later
Those who understand the requirements of today's market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes
When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes
Buyers may cancel a purchase due to anxiety about the market, trepidation about financial obligations or a nagging feeling that a more perfect home might be out there, Luke Babich writes
CoStar CEO Andy Florance dished with Intel about the commission lawsuits, Zillow and NAR as Homes.com nabbed 100M unique visitors for the first time ever in September
Opinion
It's a tough market, but best practices on your part and a confident buyer client are your best allies in facing everyday challenges
Opinion
Buyer sentiment is at an all-time low, but there are still options out there for buyers who are a little more open-minded. Help them expand their view and find the right home, even in a challenging market
Opinion
Minimize some of the roadblocks along the path to happy homeownership
These slips can get your clients into trouble
Agents rely on vague one-liners or use the question to get the best deal for everyone involved