Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes
Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads
For years, high home prices and mortgage rates have driven consumers from the housing market. That intimidation factor might be fading, Intel's latest survey of 3K working adults found
Texas agent Tell Butler advises real estate agents to stay calm, cool and collected, even when client complications flare up
As portals bet on predictive AI, algorithms and massive ad spends to build customers for life, Bernice Ross writes, you can be there personally for the important milestones in your clients’ lives
How to create a targeted consumer profile for improved lead generation
Get strategic -- and creative -- in your financing and marketing options to secure the best deal for your buyers and sellers
Opinion
As contracts become more complicated, the agreement between parties is something far simpler
When sellers determine their asking price, they pick their competition
From homemade to store-bought, the best ideas from readers about what to give
How to keep calm and carry on
Agents should make their intentions and expectations crystal clear
You're expected to remain professional in every scenario
You don't need a fancy getup or flying abilities to make a real difference in someone's life
Plus tips to help make the process go smoother