Opinion
Today’s real estate consumers believe how they live within their communities is just as important as the layout of their homes. Understanding this shift is crucial for real estate professionals. Here's why
Opinion
Survey reveals array of startling facts about the availability of real estate customers
Opinion
What the industry can learn from a successful low-price, simple-experience value proposition
Agents should make their intentions and expectations crystal clear
Broadcast educates on a number of single-family topics
Small favors such as critical market data, other consumer freebies can pay dividends
Neighborhood knowledge that no one else has is what Google will find authoritative
Microanalyzing neighborhood trends and verifying listing info provides huge value to consumers
It's up to the good apples in the industry to lead by example and put their clients first
How to provide a better customer experience and rise above 'used car salesperson' status
![[Poll] Which brand is most important to consumers?](https://assets.inman.com/wp-content/uploads/2014/05/FranchiseLogos2-450x225.png)
Brand equity is a major force in real estate recruiting, but do consumers care?
How are you really helping the consumer?
An incorrect picture is far worse than no picture at all
If yours lacks these 3 elements, you risk losing business
We had an amazing webinar with Max Pigman, VP of realtor.com®, about personalizing the relationship with real estate leads. As consumers are well past being susceptible to placing their trust in someone who does not show genuine interest, we explored how successful agents are incorporating their own personal care into communications that are nonetheless timed and organized by systems.