We had an amazing webinar with Max Pigman, VP of realtor.com®, about personalizing the relationship with real estate leads. As consumers are well past being susceptible to placing their trust in someone who does not show genuine interest, we explored how successful agents are incorporating their own personal care into communications that are nonetheless timed and organized by systems.
Survey reveals array of startling facts about the availability of real estate customers
What the industry can learn from a successful low-price, simple-experience value proposition
Agents should make their intentions and expectations crystal clear
Broadcast educates on a number of single-family topics
Neighborhood knowledge that no one else has is what Google will find authoritative
Microanalyzing neighborhood trends and verifying listing info provides huge value to consumers
It's up to the good apples in the industry to lead by example and put their clients first
How to provide a better customer experience and rise above 'used car salesperson' status
Brand equity is a major force in real estate recruiting, but do consumers care?
How are you really helping the consumer?
Real estate agent matching, rating and ranking: the big data placebo pill, and quelling the angry mob
An incorrect picture is far worse than no picture at all