From affiliate income to co-sourcing campaigns, Jessi Healey writes, here’s how to meet consumers where they click. Plus, tap into this year’s holiday trends to boost your 2026 business
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs
At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline
Building community isn’t about how long you’ve been in business; it's about how you show up with events, charity work and celebrating clients, says C21 broker Bruce Garber
Agents don’t need more tools, says new contributor Remington Rand. They need better workflows. Cut through the noise, focus on your strengths and let AI handle the busywork
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes
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AI adoption is reshaping real estate marketing, but brokerages risk falling behind if they don’t support their agents
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
By October, many real estate agents are ready to coast into the holidays. Amy Corr of @properties Christie’s International Real Estate, shares 5 strategies agents can use to win in Q4
Is your ego killing your pipeline? Calling yourself an expert means more than making superfluous statements, Birgit Biehl writes. It means actually knowing your craft
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes