Spring Forward: Kristina Gershteyn on never paying for leads
Staten Island agent shares the secrets to working with sellers, and how to build her local listings business
by Matthew Shadbolt Mar 30
Spring Forward: Kendyl Young's secrets to winning listings
Diggs broker-owner shares how she surprises, delights and 'wows' clients every day
by Matthew Shadbolt Mar 21
ICNY 18 Marketing: Using 3-D tours to create a lifetime client funnel after closing
The next generation of 3-D tours promises to shake up the conventional notion of dip marketing
by Inman Mar 8
Leadership Lens: Make it 5 instead of 5,000 steps!
Germany’s Roland Kampmeyer shares a European perspective on real estate leadership
by Matthew Shadbolt Feb 20
Where real estate marketing is headed in 2018
Plus 10 practical tips on how to harness the hottest trends
by Brian Hopper Feb 19
Why you should build your brand around your ideal client
Opinion
Stop being the everything-to-everyone agent, and start being a real estate professional
by Cheryl Spangler Dec 5
New real estate agent? Here's your Year 1 marketing calendar
It’s important to hit the ground running in your real estate career. Here is a month-by-month guide to launching your marketing strategy
by Christy Murdock Nov 28
How to personalize your online lead generation
Every positive customer service experience adds to the likelihood you and your agency will be remembered -- and recommended
by Justin Wrobel Nov 10
7 easy ways to stay in touch with your clients this Halloween
Don't let your epitaph read 'forgettable' this Allhallow's eve
by Sharron St. John Oct 17
Become a Zillow power-user with these 5 tips
Leverage the popular portal's profile to reach more prospects
by Abhi Golhar Oct 9
Will digital middlemen become toll booths for real estate agents?
How the balance of power between the industry's old and new intermediaries could evolve
by Teke Wiggin Oct 2
Achieve profile perfection on Snapchat, LinkedIn, YouTube and Google Plus
If you have the time and resources to take on multiple social media platforms, here's how to do it right
by Laura Viñalet Sep 5
Marketing materials made easy: Compass releases new agent tool
Design and print your brochures, postcards and more in as little as 10 minutes
by Marian McPherson Sep 1
Real estate video marketing: 3 ways to generate leads with social media
Reaching the right audience is the key to success with these strategies
by Pat Hiban Aug 17