Value over discount: 8 tips for navigating post-NAR settlement
Opinion
Explore how to transcend discounting and enhance value in response to the NAR settlement with strategic consultant Chris Pollinger
by Chris Pollinger Mar 27
6 scripts agents need for a time such as this
Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment
by Jimmy Burgess Feb 18
What to say to clients who've had bad experiences with teams
While some clients can see the value in a team structure for their real estate transactions, others are resistant. Erin McCormick Torres tells you what to say and how to set expectations
5 fundamentals you can't afford to ignore this summer
Those agents who are still consistently working the fundamentals are the ones seeing success, and they'll also be the ones who have clients when we hit Q4
by Carl Medford Jul 8
10 skills listing agents need to thrive in today's market
To be the best at your craft, take the required abilities, practice more than the competition and then seek out a coach to help fine-tune each area of practice
by Carl Medford Jun 14
Here are your best real estate conversation starters: Pulse
Need a great way to break the ice and start a conversation? Readers shared some of their tried-and-true openers in this week's Pulse
by Inman Apr 19
Here's the one 'script' you find yourself using most today
We know you've got a collection of tried-and-true responses that you've used over the years, so this week we asked about the one 'script' you find yourself using most today
by Inman Apr 12
I gave AI 10 commission objection scripts. Here are its faves
If you’re having trouble figuring out which scripts work best, take them for a test drive on ChatGPT. Ask it to explain why one script is more effective than the others
by Bernice Ross Mar 28
Adopt these 7 daily habits to grow your real estate business
Success really can be achieved by consistently practicing these 7 daily activities, Jimmy Burgess writes. If you work this plan, you will see results in your production
by Jimmy Burgess Dec 1
path, rainbow, success
Opinion
The pathway to success takes hours of mastering mundane activities to earn income, but it can lead to an exciting lifestyle that’s anything but boring
by Carl Medford Nov 3
Getting real: 7 scripts to help sellers price their home accurately
As the markets shift, helping homesellers find and agree to a realistic price can be a challenge. These scripts can help when working with unrealistic clients
by Carl Medford Sep 22
Listening skills are the salesperson's superpower
Sometimes real estate agents don't seem able to break away from the script and listen to what potential clients really want and need
by Teresa Boardman Aug 18
At a loss for words? 25 resources to help you say the right thing
Knowing what to say is crucial for real estate agents as effective communication can help them build trust with clients, understand their needs, negotiate deals, and ultimately close sales
by Dani Vanderboegh Jul 19
5 simple scripts to reconnect with your sphere 
Opinion
Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Here are a few authentic scripts for effective follow-up
by Darryl Davis Apr 25