Lofty launches AI tool to turn CRM contacts into seller leads
Proptech firm wants agents to stop chasing leads and start activating them
by Nick Pipitone Apr 3
Offerpad bets on AI to deliver higher-quality seller leads
As brokerages fight over listings, Offerpad is quietly rebuilding its seller intake and routing system
by AJ LaTrace Apr 1
An image of a man with his hand on his forehead looking distressed as money flies away to represent how to avoid costly seller leads.
Before you spend money, do the math, Josh Ries writes, and explore organic content, referrals and sphere engagement for low- or no-cost lead generation
by Josh Ries Oct 8
low-cost listing strategies
Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now
by Jimmy Burgess Sep 7
Gatekeeping, portal wars, ‘Armageddon’: Inman’s Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jul 11
Opendoor 'flipping the script' by sending seller leads to agents
After pilot tests in 11 markets, iBuyer expands its Key Connections program that puts partner real estate agents in touch with high-intent sellers who want to explore their options
by Matt Carter Jun 24
Agents find waning value in the purchase of portal leads: Intel
Nearly 70% of agents who have purchased portal leads in the past say they no longer buy them, citing 'time and money' needed for maximum ROI, according to the latest Intel Index polling data
by Marian McPherson Apr 21
Is speed to lead dead?
The best real estate lead isn't always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that's best for both you and your potential client
by Chris Drayer Aug 26
Will Zillow's Listing Showcase jolt agents with pay-per-listing pivot?
Zillow's new product represents a new business model — from pay-per-lead to pay-per-listing — that mirrors the way profitable international peers monetize their market-leading positions
by Mike DelPrete Aug 3
Searching for lead help? SEO Savvy Agent might be the result you need
Agents often resort to cheesy, online pitches by borderline charlatans and scammers to discover new ways to get leads, an especially risky gambit in a stagnant market
by Craig C. Rowe Jul 19
saw, sharp, cut
The company won the 2022 Pitch Battle sponsored by the National Association of Realtors, claiming a $15,000 prize from Second Century Ventures, NAR's for-profit investment subsidiary
by Craig C. Rowe Nov 28
Agents, stop sitting on your assets!
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
by Larry Hales Aug 31