Your seller needs to sell now. Here's how to handle the 6 objections that will stop them
Help seller clients position their home where buyers see it as the best value
by Bernice Ross Apr 15
A green couch in front of a green wall in a beautifully staged room to illustrate how to overcome seller home staging objections.
Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract
by Bernice Ross Sep 22
The price isn’t right? How to talk sellers through their concerns
Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing
by Darryl Davis Jun 20
Gary Keller's bleak 2025 housing market forecast: The Download
This week at Keller Williams' Family Reunion, Gary Keller forecast significant market headwinds in 2025. How can you prepare — and flourish — no matter what happens next?
by Christy Murdock Feb 21
How to overcome the top 5 homeseller objections
Your sellers may be struggling to make sense of the market. Darryl Davis offers ideas for talking clients through their biggest objections and helping them make the right decisions
by Darryl Davis Feb 21
12 objection-handling analogies real estate agents need in 2025
Metaphors and analogies help you communicate with clarity, confidence and compassion, coach Darryl Davis writes, turning conversations into connections and objections into opportunities
by Darryl Davis Nov 14
'But Zillow said … ': How to handle the top 7 seller pricing objections
Opinion
From testing the market to outrageous expectations, today's sellers may have a host of objections to the price you're proposing for their potential listing. These seven scripts are designed to help you counter their arguments
by Carl Medford Mar 18
Get it sold! 7 strategies for nailing your new listing's price
Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
by Bernice Ross Feb 17
3 seller objections, excuses and concerns to overcome this fall
Sometimes, interactions with sellers go smoothly, but that's not always the case — especially now. As an agent, you should anticipate these common seller concerns and respond to them appropriately
by Kathleen Black Nov 19
How to deal with a 'Listing Impossible'
CNBC’s new series is packed with takeaways for agents about how to confront thorny issues
by Bernice Ross Jan 22
3 scripts for handling the ever-popular pricing objection
Don't get caught off guard by your client's worries and doubts — respond to them
by Bernice Ross Dec 17
'That other agent is cheaper': 3 comebacks for discount services
Opinion
You know your worth — make sure everyone else does too
by Stefani Shock Dec 11
A woman holding up a hand in objection
Opinion
Behind every objections is an insightful blog post, webinar topic or podcast talking point
by Sarah Layton Jun 12
How to turn your listing presentation into a listening consultation
Time to ditch the old way and make the shift
by Bernice Ross Mar 19
How to overcome 10 common seller objections without scripts
Agents can uncover the root cause of an objection and address it by focusing on the sellers’ underlying concerns
by Pat Hiban Aug 31