'But Zillow said … ': How to handle the top 7 seller pricing objections
Opinion
From testing the market to outrageous expectations, today's sellers may have a host of objections to the price you're proposing for their potential listing. These seven scripts are designed to help you counter their arguments
by Carl Medford Mar 18
Get it sold! 7 strategies for nailing your new listing's price
Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
by Bernice Ross Feb 17
3 seller objections, excuses and concerns to overcome this fall
Sometimes, interactions with sellers go smoothly, but that's not always the case — especially now. As an agent, you should anticipate these common seller concerns and respond to them appropriately
by Kathleen Black Nov 19
How to deal with a 'Listing Impossible'
CNBC’s new series is packed with takeaways for agents about how to confront thorny issues
by Bernice Ross Jan 22
3 scripts for handling the ever-popular pricing objection
Don't get caught off guard by your client's worries and doubts — respond to them
by Bernice Ross Dec 17
'That other agent is cheaper': 3 comebacks for discount services
Opinion
You know your worth — make sure everyone else does too
by Stefani Shock Dec 11
A woman holding up a hand in objection
Opinion
Behind every objections is an insightful blog post, webinar topic or podcast talking point
by Sarah Layton Jun 12
How to turn your listing presentation into a listening consultation
Time to ditch the old way and make the shift
by Bernice Ross Mar 19
How to overcome 10 common seller objections without scripts
Agents can uncover the root cause of an objection and address it by focusing on the sellers’ underlying concerns
by Pat Hiban Aug 31
5 things to ask every potential seller (and how to handle their objections)
Podcast: How to get your clients to stop stalling and take action
A deep-dive in overcoming objections with Cleve Gaddis
by Bernice Ross Nov 3
8 powerful negotiation questions to get the deal done
Know the right things to ask before these situations occur
by Bernice Ross Aug 1
A man giving a presentation
Agent Brian Weast shares his secrets
by Pat Hiban Jul 25
Creative strategies for overcoming seller staging objections
These tips help you explain to the client why staging is vital
by Bernice Ross Apr 27