SmartZip will use funds to 'aggressively' ramp up sales and marketing
Firms pay marketing fee, give up equity stake for access to mentoring, real estate connections
Trade group still accepting applications through March 21
![Finding sellers in 2014: Do you have a plan? [webinar recording]](https://assets.inman.com/wp-content/uploads/2014/02/SmartZip-webinar-450x253.jpg)
The latest insights and technology for your real estate business
Insights from Avi Gupta, Todd Carpenter, Matt Kumar, Darrin Clement and Jeff Lobb
Consumers may compare new estimates to those of Zillow, eppraisal.com
Predictive model ranks homeowners in an agent's farm area by their likelihood to sell
Facebook app for SmartTargeting also gives homeowners access to recent sales, price-change data
Industry veterans to provide insights on product features and services that can help agents land listings
Predictive marketing platform analyzes more than 250 home, neighborhood, owner and loan characteristics
SmartZip Analytics Inc. has updated its predictive marketing platform to allow homeowners to request changes to their SmartZip home valuations through a real estate professional.
Pleasanton, Calif.-based SmartZip rolled out its SmartTargeting platform in the summer of 2010 with the aim of targeting potential home sellers. The platform's latest update, SmartTargeting 3.3, includes a lead capture system, SmartHomePrice.com, that gives homeowners instant access to their estimated home values as determined by SmartZip's automated valuation model (AVM).
SmartTargeting predictive marketing platform generates seller leads
Agents using analytics-powered platform to identify likely sellers
Analytics can help predict which website visitors will close
Company will continue to provide investment analytics