Born into real estate royalty, Farrah Brittany makes the tough look easy
Following on the heels of Mauricio Umansky and Rick Hilton — her stepdad and uncle, respectively — the Inman Global Influencer has risen to the top of the Beverly Hills luxury market in short time
by Lillian Dickerson Mar 13
How to amplify authenticity in today's tech-driven world
Watch the latest Inman Access class with social media expert, Giselle Ugarte, to learn how to elevate your connections with clients, humanize your online brand and grow your business
by Claire Buzzanca Mar 8
15 Instagram accounts agents can learn from in 2024
Jimmy Burgess shares 15 agents, team leaders and trainers who can help you find the perfect mix of content to grow your Instagram channel
by Jimmy Burgess Mar 8
7 strategies to master cross-platform marketing
Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement
by Chris Pollinger Mar 7
Six images of various types of real estate clients to exemplify crafting powerful client personas.
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12
'It's bulls@#$!' — Glennda Baker on the authenticity of AI
Baker took to the largest of industry stages, Inman Connect New York, to offer a retort to a social media take that her style of video was no longer relevant
by Craig C. Rowe Jan 25
'If you think it, ink it': The systems top producers need in 2024
Unpack the tools and insights you’ll need for 2024 with Red Apple Coaching and Consulting’s Mary-Anne Gillespie, Compass’ Courtney Smith and Douglas Elliman’s Jacky Teplitzky
by Dani Vanderboegh Jan 24
'Don't ask it for the concept': The limits of AI in real estate marketing
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
by Daniel Houston Jan 23
How Katie Lance empowers real estate pros with social media
As part of his Snapshot series, Brandon Doyle learns how, in a world where digital presence is increasingly crucial, Katie Lance is empowering agents and brokers to thrive
by Brandon Doyle Dec 7
Women are supporting women on Threads. Should you?
Opinion
The Threads app has exploded with posts of Women Supporting Women, an effort to grow community and connect with other like-minded women. Should real estate agents join in?
by Jessi Healey Nov 30
Team co-led by former 'Bachelor' Jason Mesnick joins Real
Mesnick and his partner Chris Dalto have left Compass and brought their Seattle-based luxury team, MDG Residential, to Real. Within its 1st year, the team closed more than $100M in sales
by Lillian Dickerson Nov 29
Take 5 minutes, make this change to your Google Business Profile
Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted
by Kate Hulbert Nov 27
Strategize for success: Your 2024 social media playbook
Join Katie Lance in this week's Inman Access class and learn how to create a social media calendar that will drive engagement, boost your business and keep you winning through 2024
by Claire Buzzanca Nov 22
3 things you should do on your Instagram Story today
This week, Sue 'Pinky' Benson explains the three things real estate agents should be doing on their Instagram Stories
by Sue Benson Nov 13