Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are
Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
Opinion
Here are a few ways to make a significant impact on your client relationships
'You get a lot of street cred if you're meeting up with people and you have hundreds of videos online,' Triplemint agent Tyler Whitman said during Connect Now Thursday
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
The brand will aim "to be a new benchmark for how luxury real estate is represented, marketed, advertised and sold"
Opinion
This new app, inspired by social media, is perfect for real estate listings and agent lead generation. Fun and engaging, the app's success will fall largely on consumer adoption
Broker-owners DJ and Lindsey DellaSalla share the top marketing mistakes they've made over the past 14 years and how real estate newbies can avoid them
Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here's how you can harness the power of tech to your advantage
Inman Connect Now speakers share key strategies for establishing a presence as a luxury agent
Marki Lemons-Ryhal and Katie Lance both said Tuesday that agents should post original content on social media and resist the urge to just share listings
Agents Sue Pinky Benson and Brad McCallum on Tuesday shared how they turned video into a pivotal part of their business
Opinion
The social media management company started in Chile, then followed its first customer to Arizona. Making paid ads and organic lead generation easy, PropertySimple is now ready for users across the country
Opinion
Now much more than open house oversight solution, the app includes a real estate-centric competitor to Linktree called Onlyl.ink, with ways to promote featured listings