Opinion
You are worth your commission, and be sure to continue striving to be more and more deserving of every dollar you receive
Opinion
Cut through the noise and drama online with focused, clear messaging aimed at your ideal clients
Create genuine value in their lives, and watch as they show up over and over again with their real estate needs
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12 real estate leaders share the decisions that helped shape their businesses
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It's easier than ever to generate leads and referrals
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How to ‘scale the handshake’ with familiarity marketing
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Here is the right balance to nurture your network, create new connections and grow your business
Opinion
Spread your bets by strategically using multiple social media channels to broaden your marketing reach
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Leading Montecito agent Dusty Baker on how to make the most of your marketing channels
Make sure you are creating an event that is exciting, staging the home for maximum impact and putting out the word ahead of time
These mobile apps make it a snap to tell compelling visual stories on Instagram and Facebook
Having a social media plan is the best way to avoid wasting time while publishing great content and becoming a 'celebrity' in your market
Opinion
Consumers have so much information at their fingertips these days that you need to prove your worth through intimate knowledge of specific markets, whether it's geographic or otherwise
Opinion
Establish yourself as the expert by highlighting local insights, answering common questions and guiding sellers through the process