real estate marketing
Your calendar is crammed, but what are you doing to grow your business? Coach Darryl Davis offers tips to move from busy to breakthrough
by Darryl Davis Aug 29
Screenshots of Jordan Silver's posts on TikTok and Instagram
'As an entrepreneur, as a creative, as a business person ... if you want to grow, you have to evolve,' Jordan Silver told Inman. And he's doing just that on his social media channels
by Lillian Dickerson Aug 26
Apply the Taylor Swift marketing strategy to your next listing to build anticipation, connect with clients, and win attention like a pro.
Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and some follower-fueled magic
by Jessi Healey Aug 25
Inman On Tour Texas
Meet the real estate industry leaders bringing insights on design, development, luxury markets and tech-driven growth to the Lone Star State
by Mariya Gordon Aug 22
Woman's eye showing through tear in paper to symbolize Opendoor's CEO resignation.
Being visible is not optional, communications expert Cristin Culver writes. It's fuel for growth, and now, it's an existential imperative
by Cristin Culver Aug 20
Screenshots of Instagram posts created by Kaitlin Hannig, a Realtor in Salt Lake City, Utah
Salt Lake City-based Kaitlin Hannig may take shocking jabs at her viewers during Instagram home tours, but it helps draw in like-minded clients. Today, 75% of her business comes from the platform
by Lillian Dickerson Aug 20
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
The latest model brings major upgrades and a few surprises that could reshape your workflow, digital marketer Jessi Healey writes
by Jessi Healey Aug 18
Inman On Tour Texas
Meet the real estate industry leaders bringing insights on design, development, luxury markets and tech-driven growth to the Lone Star State
by Mariya Gordon Aug 15
Gary Keller, Opendoor stock, one broker’s TikTok: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Aug 15
HGTV who? TikTok, not reality TV, took this broker's business to another level
Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into the stratosphere
by Lillian Dickerson Aug 15
A home in front of an Instagram background to symbolize Instagram for real estate agents.
After amplifying Rocket's Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant showcase real client stories
by Matt Carter Aug 12
7 ways AI is helping my real estate team — and 8 ways it’s not
Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success
by Rachael Hite Aug 12
Instagram’s 3 new updates get personal. Too close for comfort?
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes
by Jessi Healey Aug 11
TikTok is the most powerful lead gen tool you're probably not using
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation
by Rick Guerrero Aug 11
How a seasoned real estate broker leaned into TikTok — and scored a client a week
‘Others are all doing the same thing, so I’m doing something different,' said Babs De Lay, a top Utah broker who recently grew a large following on social media
by Taylor Anderson Aug 8