Trending: TikTok sales, Meta fails and what actually works
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
by Jessi Healey Jun 22
Compass AI is poised to bring agents 'massive productivity gains'
With the update, real estate agents will now be able to speak prompts to Compass AI, freeing up time for other tasks, Rory Golod, president of growth and West regions at Compass, told Inman
by Lillian Dickerson Jun 17
Trending: Trial Reels, smarter ads and AI-powered reach
The platforms are evolving fast — but the real estate playbook stays simple: Show up often, tell better stories, and lean into tools that help the right clients find you
by Jessi Healey Jun 15
Trending: Lessons in Pride and building brand equity that lasts
Real estate pros can build trust — and a lasting brand — by leading with values, not just visuals
by Jessi Healey Jun 8
The power of control: 8 ways to dominate in a challenging market
There are plenty of factors you can't control in the broader economy, Amy Corr writes, but there are ways to implement more control and consistency in your business
by Amy Corr Jun 3
NAR president: DOJ thinks Realtors 'make too much money'
At NAR's midyear conference, Kevin Sears told brokers he was 'cautiously optimistic' about improving the trade group's relationship with the antitrust enforcer
5 pieces of content marketing every agent can DIY today
From branding basics to social media hacks, marketing expert Alyssa Stalker shares how to create marketing that feels like you and stands out
by Alyssa Stalker Jun 2
Trending: Agents, it’s time to show your face (and find your voice)
From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down
by Jessi Healey Jun 1
New to networking? 10 tips to make the most of your connections
Relationships can lead to referrals, which can lead to revenue, Nikki Beauchamp writes. It all starts with the right network. Here's how to grow yours
by Nikki Beauchamp May 28
Trending: Google goes all-in on AI — are you ready?
From shopping to video to ads, Google’s updates signal a major shift in how brands — and agents — connect with their audiences. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 24
Real estate marketing 2.0 seeks to double down on attention economy
New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market
by Lillian Dickerson May 22
Yes, another social media panel — because it's important for business
Angel Nicolas, Tiffany McQuaid and Jonathan Vega's different approaches to the marketing tactic show there's no one-size-fits-all approach when it comes to finding success through social media
by Lillian Dickerson May 21
How to set up your digital profiles as a new real estate agent
Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you
Trending: National parks get spicy, TikTok gets inclusive
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down
by Jessi Healey May 18
Trending: A winning gorilla debate answer, and TikTok holds on
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 11