How real estate is rethinking social media in the AI era
From LinkedIn to YouTube to AI tools, agents can stand out online by using tech to amplify
by Jessi Healey Jul 29
Before you hit publish: What Bowie taught Meta about AI content
A soundtrack mismatch in Meta's new ad is a reminder: Review before you post
by Jessi Healey Jul 27
Google Images wants to be your new Pinterest
Plus podcast hosts, LinkedIn's reach, AI chatbots and teen social media limits
by Jessi Healey Jul 20
Google's watching your clicks. Meta's watching your photos
New tools from both companies show what's tracked — and what you can turn off
by Jessi Healey Jul 13
What the latest data reveals about social media engagement
Instagram and LinkedIn data shows why saves and swipe-throughs matter more than views
by Jessi Healey Jul 6
Your listings, your feed and the AI in between
From AI-powered property discovery to Meta's new ad review — platforms are changing fast
by Jessi Healey Jun 29
The World Cup, Waffle House and Google walked into a feed
Google is reshaping listing search. The World Cup is changing how the world sees America
by Jessi Healey Jun 15
Johnny DelPrete on golf and the art of networking
How to build a solid professional network in the luxury market
by Marian McPherson Jun 9
real estate social media marketing
Create content that resonates with the people you want to serve
by Jimmy Burgess Jun 7
Compass's Andrew Jevin to agents: Embrace the 'cringe'
The star Compass agent and social media savant on how to show up authentically online
by Marian McPherson Jun 5
Whimsy business: What a viral lifestyle trend means for agents
A viral, data-backed aesthetic trend has something to say about what buyers actually want
by Jessi Healey Jun 1
Google wants you to stop Googling. Here's what comes next
Search is becoming a conversation. Here's what that means for your traffic and visibility
by Jessi Healey May 26
9 AI red flags that are destroying your professional credibility
Generic content is a direct hit on your credibility as a communicator
by Holly Brink May 21
Instagram cracks down, Meta doubles down, Vine comes back
Platforms continue to shift what they reward and what earns attention and trust
by Jessi Healey May 4
real estate agent AI mistakes
Use AI platforms with intention and a plan to flourish in the years ahead
by Curtis Fenn Apr 30