What works on social media this quarter: Now Streaming
Learn how to plan your social media content more effectively
by Inman Oct 2
A clear plastic cup of iced coffee with a straw representing the ice coffee debate.
A recruiter's viral TikTok about iced coffee at job interviews has split viewers over unwritten rules
by Jessi Healey Sep 28
Real estate content calendar and social media comments on a smartphone screen
The Fed's rate hike drew reaction on LinkedIn and X before most headlines caught up
by Jessi Healey Sep 21
Illustration representing AI tools used by agents
What Muse, Siri and a fake Eminem song mean for agents navigating AI tools, data risks, new tech
by Jessi Healey Sep 14
YouTube and Instagram logos displayed representing changes to creator monetization and social media marketing
YouTube raises the bar, Instagram slides into the DMs, MapQuest makes a comeback
by Jessi Healey Sep 7
Tech Roundup: TikTok scammers steal agent's listing photos
Plus, a Lennar data breach and CoStar closes its Zonda acquisition
by Nick Pipitone Aug 26
Zillow just placed its bet on Pinterest. Should you?
Housing-intent data, holiday timing and search trends suggest it deserves a spot in your strategy
by Jessi Healey Aug 24
It's rebrand season: Instagram, AI text rules and more
Instagram's got a new look, AI has new rules and the summer content trend that’s everywhere
by Jessi Healey Aug 17
My Facebook group beat Zillow on my own listing. It wasn't close
Opinion
3 days on Zillow equaled 707 views. 3 hours on her Facebook group amounted to 3,200 local views
by Liane Jamason Aug 13
How real estate is rethinking social media in the AI era
From LinkedIn to YouTube to AI tools, agents can stand out online by using tech to amplify
by Jessi Healey Jul 29
Before you hit publish: What Bowie taught Meta about AI content
A soundtrack mismatch in Meta's new ad is a reminder: Review before you post
by Jessi Healey Jul 27
Google Images wants to be your new Pinterest
Plus podcast hosts, LinkedIn's reach, AI chatbots and teen social media limits
by Jessi Healey Jul 20
Google's watching your clicks. Meta's watching your photos
New tools from both companies show what's tracked — and what you can turn off
by Jessi Healey Jul 13
What the latest data reveals about social media engagement
Instagram and LinkedIn data shows why saves and swipe-throughs matter more than views
by Jessi Healey Jul 6
Your listings, your feed and the AI in between
From AI-powered property discovery to Meta's new ad review — platforms are changing fast
by Jessi Healey Jun 29