The brokerage launched its own TikTok channel last week and will begin offering social media workshops to agents beginning this month. Here are the videos getting the most views so far
by Lillian Dickerson May 13
Opinion
To get results, says Jimmy Burgess, follow these pros for ideas on how to grow your following. Implement some of their strategies on your own Instagram page, and watch what happens
by Jimmy Burgess May 12
The Silicon Valley home where a young Mark Zuckerberg, Dustin Moskovitz and Sean Parker gave birth to the social media network — now known as Meta — has listed for $5.3M
by Lillian Dickerson May 11
Opinion
When growing your social media audience, remember that it will be a marathon and not a sprint. You want to build a qualified audience that will be receptive and will engage with your content
by Laura Stace May 9
Four real estate agents share how fellow professionals can reconfigure their budgets and save on everything from tech, marketing, open houses, closing gifts, gas and so much more
by Marian McPherson May 6
The National Association of Realtors, which boasts 1.5M members, will tackle real estate's hottest topics a week after suffering a series of legal setbacks in court. Here's a breakdown of the agenda
by Jim Dalrymple II May 2
One woman's social media mishap has become a font of inspiration for dozens of real estate agents who are 'showing their fit off' by posting duets with the accident-prone Texas TikToker
by Lillian Dickerson Apr 28
Sometimes it's OK to let a few things fall off the to-do list in order to prioritize the things that absolutely need to get done — and to keep one's mental health in check. But agents should be discerning in deciding what's ok to let go and what really can't be put off
by Lillian Dickerson Apr 25
Being a celebrity real estate agent isn't as glamorous as it may seem, say agents who have starred on some of real estate's most popular reality TV shows
by Lillian Dickerson Apr 19
The Agency agent Matt Lionetti tells how eschewing common branding advice and owning his personality revived his career and changed his life
by Marian McPherson Apr 19
Find authenticity, lean into your passions and think about your future self, says 'Million Dollar Listing New York' star Ryan Serhant
by Lillian Dickerson Apr 19
Opinion
Being on social media is essential in the real estate industry today. It offers you the opportunity to connect both locally and with those who are part of the current relocation surge
by Jimmy Burgess Apr 15
Regardless of how you feel about it, in this day and age, social media is a powerful tool. Here's how to put it to work for your real estate business
by Ricardo Rodriguez Apr 14
Opinion
Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it's TikTok, but for real estate
by Jim Dalrymple II Apr 7
Opinion
A robust network is the best way to find new leads, line up your next job, or help big clients find homes that meet their exact specifications
by Luke Babich Apr 4