being a team player
Don't just join a real estate team. Become a great teammate
by Verl Workman Apr 20
niche marketing for real estate
While 70% of Realtors compete for the same listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes
by America Foy Jan 8
7 ways to be a better buyer's agent as 2025 winds down
As a buyer's agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today's market challenges
by Verl Workman Aug 18
Own your own gate — or be replaced by one of the gatekeepers
Tired of your marketing being controlled by industry gatekeepers? By becoming a specialist, broker and attorney Greg Hague writes, you can create a gate of your own
by Greg Hague Jul 15
How to define your target audience without losing existing business
Build your brand around a location or property type you're passionate about, Nick Schlekeway writes, and watch your business take off
by Nick Schlekeway May 7
Teams Spotlight: Julian Johnston, Julian Johnston Team
Learn more about this team's client-first philosophy and why team leader Julian Johnston believes Miami is on the verge of its next big boom
by Christy Murdock Apr 10
4 secrets for making every moment count in real estate
Real estate success is about more than closing deals, Nick Schlekeway writes. It’s about becoming an indispensable resource for clients and creating value that goes beyond transactions
by Nick Schlekeway Jan 8
What will real estate teams look like in 2030?
Coach Verl Workman outlines lessons shared at Inman Connect Las Vegas this summer to examine the future of teams and how they'll fit into a changing real estate industry
by Verl Workman Sep 5
As commission conversations change, become a seller specialist
Consumers expect specialization in every area of life, from doctors to hairdressers, coach Verl Workman writes. They should expect no less from their real estate expert when it's time to sell
by Verl Workman Jul 23
Here's why specialization matters for buyer's agents
Developing areas of specialization enhances service, efficiency, and effectiveness and results in greater professional success for both teams and individual agents, coach Verl Workman writes
by Verl Workman Jul 10
All the glamour in store for guests at Inman Luxury Connect 2022
Big names attending Luxury Connect are itching to share their secrets with the rest of the Inman community. Read on for the details of what's in store for attendees Aug. 2-3.
by Lillian Dickerson Jul 13
Finding your niche in the real estate industry through specialization
For many real estate agents, honing your craft and finding a specialization are key to standing out from millions of other Realtors in the country
by Lillian Dickerson Jan 28
25 reasons to be on a mega real estate team in 2025
Here are 25 reasons agents who want to expand their horizons or increase their market share will, at some point, have to join a team or build one
by Carl Medford Jan 27
How to build a niche to survive in real estate
Opinion
Consumers have so much information at their fingertips these days that you need to prove your worth through intimate knowledge of specific markets, whether it's geographic or otherwise
by Anthony Hitt Apr 30
3 reasons why you should find a real estate specialization
It can not only benefit your clients, but your business as a whole
by Danielle Lazier Jan 19