Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
A lot of new agents have a tough time showing their value to their clients. The truth is, that value has little to do with experience. Rather, it's about possessing these four traits
The core thesis behind the NPS is that there's one question you can ask clients that reveals what they really think of your business. Here's how you can use it to ramp up referrals
By incorporating a customized strategy, you will strengthen the core connection that people in your sphere have with you and remind them that you are someone they know, like and trust
Opinion
There's a lot of debate about the value of open houses. Whether you're in your neighborhood or on vacation, I find they're great for networking and expanding your sphere
Will agents become obsolete? Not if they focus on nurturing close relationships with their clients
Hanging onto business means closing more deals with less effort
Be cautious about the way you approach the situation, and weigh your options
Gary Gold explains the keys to working your database effectively
Don't miss a prospect with these tips
What our presidential candidates have taught me
Rachel Adams shares her talking points for engaging your sphere
Find what works for you, and be consistent
Avoid these errors, and your rewards will be plentiful
4 things to do today that will double your real estate business this year (and quadruple it next year)