These 7 tips provide a powerful system for marketing listings and getting them 'sold!'
Agents should take a cue from Cupid and learn how to set the mood for buying by using a simple and effective lighting plan
Being secretive and failing to add value aren't going to cut it in today's market, brokerage exec says
Make it easy for buyers to do what you want them to do — envision themselves buying and living in the home — and your sellers will sing your praises
Sometimes, unconventional wisdom is the way to go
A new survey found that 14.1% of consumers have used either augmented or virtual reality in their home searches
Figure out what your 'thing' is, and create a brand around it: Cheryl Eisen on IMG’s new essentials for real estate marketing
Tackle these 6 major areas, and potential buyers will be able to envision themselves living there
Reality bites, so set your clients on the right path early
A little TLC can sell your listing, all it takes is savviness and planning (and maybe a little paint, staging and photography)
No need to break the bank with these DIY tips
Appeal to ultra-wealthy buyers’ reptilian brains, and focus on the luxe creature comforts that everyone appreciates
Create a room with an appearance and personality that far exceed its size
You've got to see the diamond in the rough and share that vision with potential buyers
Do these tasks before putting a house on the market