'Ralph Lauren Christmas' is going viral. Here's how real estate agents can nail it
Ralph Lauren Christmas has taken over TikTok, with the brand's former designers explaining how to recreate the magic of its retail decor. Here's how you can use it in your next listing
by Marian McPherson Oct 27
Courtney Poulos
Find out more about broker-owner Courtney Poulos' journey and what she thinks new agents need most from the industry
by Christy Murdock Oct 16
furniture on a lit stage to represent home staging
A combination of upskilling and these 15 items and strategies helps ensure that your home staging gets your listings sold, Annette DeCicco writes
by Annette DeCicco Oct 10
A photo of Giorgio Armani among fashion models to represent brokerage leadership lessons from Giorgio Armani.
The designer showed us that greatness isn’t loud, rushed or accidental, Darryl Davis writes. It’s carefully crafted, relentlessly consistent and fueled by deep love of the work
by Darryl Davis Sep 25
A green couch in front of a green wall in a beautifully staged room to illustrate how to overcome seller home staging objections.
Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract
by Bernice Ross Sep 22
A listing with a for-sale sign and snow flakes falling to represent a listing that has gone cold or that isn't selling.
If your listing has been sitting on the market for too long, trainer Bernice Ross shares 5 elements of a successful strategy to get it sold
by Bernice Ross Aug 20
3 clichés top listing agents don’t buy into during a market downtick
Think smart, writes coach Annette DeCicco, and list like a pro. Hit all 3 of these smart consultation tips on pricing, condition and negotiation to win listings that sell at consistently high premiums
by Annette DeCicco Aug 14
7 tips for building a side hustle that supports your real estate business
When done right, a side gig can strengthen your career with new income streams, increased visibility and connections that compound over time, broker Cassie Walker Johnson writes
If you were selling a home, would you hire you as the listing agent?
Thinking about selling a property of your own? Bernice Ross shares 6 reasons why you may not be the best choice to guide your own transaction
by Bernice Ross Aug 5
Lesson Learned: Experience over time creates trust
Strategic, experienced and caring, find out what Susan Katz has learned during her 30-plus years in the real estate business and how she puts it to work for her clients
by Christy Murdock Jul 30
Luxury brokerage Douglas Elliman is now in the mortgage business
Mortgage broker Elliman Capital, a 'strategic alliance' with Associated Mortgage Bankers Inc., will offer traditional and specialty loan products 'from multiple national and regional lenders'
by Matt Carter Jul 22
Waning buyer activity pushes home price growth to 2-year low
60% of the nation's largest markets saw home prices slip from May to June, with the largest drop happening in Washington DC due to federal layoffs
by Marian McPherson Jul 22
7 secrets that sell: Summer staging on a smart budget
Luxury expert Chris Pollinger talks to the leadership team at LA's Elite Home Staging about the features that get luxury homes sold in the summertime
by Chris Pollinger Jul 4
How being a successful agent is like being a Broadway producer
Success in real estate is a lot like producing Broadway — build the right cast, believe in your story and deliver an unforgettable experience
by Darryl Davis Jun 30