Perfect your elevator pitch to win more business — here’s how
Not only will a polished elevator pitch allow you to quickly and effectively communicate your unique value proposition, but it can also expand and elevate your business
by Rainy Hake Austin May 31
8 strategies to get more leads — and sell more real estate
With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies
by Don Wenner May 14
Want to hit the ground running in 2021? Follow these 8 steps
To make the most of their time, agents need to hit the restart button now — before jumping into the new year. Cross out these actionable items, and you'll kick off 2021 right
by Mayleene DeFreece Nov 28
Inman Handbook on building a better luxury real estate brand
Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe
by Christy Murdock Oct 19
Who’s your target audience? 5 key groups to focus on
As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
by Kendall E. Bonner Sep 10
Your brand is you — have you answered these critical questions?
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
by Kyle Draper Sep 5
10 tips for perfecting direct mail (and keeping it out of the trash)
It’s no secret that people don’t love getting sales postcards. Establish yourself as a local resource by following these helpful hints
by Alex Uktamov Jun 6
How to personalize your online lead generation
Every positive customer service experience adds to the likelihood you and your agency will be remembered -- and recommended
by Justin Wrobel Nov 10
A man on Facebook in a cafe
Opinion
The agents who have the most success with Facebook advertising are those who are always testing
by Nate Dadosky Oct 25
600 posts and counting: Tips from a pro real estate blogger
Stay true to your branding, focus on your objectives and tailor your content to your audience
by Heather Colby Oct 17
A man raking leaves in the fall
Tap into your audience’s interests to truly engage them
by Pat Hiban Sep 29
3 tips for nailing your Facebook target audience in real estate
The reason someone chooses to work with you may have nothing to do with real estate
by Kyle Draper Aug 15
57 questions every struggling real estate agent should be asking
Launching your real estate website? Tackle these 5 things first
Considerations for real estate agents before starting a new site
by Anja Skrba Oct 6
Send baby boomers direct mail and let the magic unfold