Madonna drops $19.3M on The Weeknd's amenity-filled mansion
Abel Tesfaye, the Toronto-born musician known as The Weeknd, first put his 12,500-square-foot Hidden Hills home on the market last summer
10 marketing tactics to ensure your brand resonates in 2021
The marketing landscape shifted dramatically in 2020, and the way we engage with the public has forever changed. Here are a few tactics to keep in mind as you navigate this new landscape
The Agency names new Northern California regional manager
The Agency has tapped former Compass Vice President and Managing Director Jeff Samuels to become its new regional manager of Northern California
Why hiring a PR team is the best marketing decision you can make
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
by Mauricio Umansky Mar 31
Expanding to new territory? 8 ways to maintain your brand
Opinion
The president of The Agency shares a few tried and true tactics to keep in mind when entering new markets
by Rainy Hake Austin Mar 25
14 tips for cultivating strong leaders within your brokerage
The president of The Agency shares her tried-and-true practices for building an effective and successful leadership team. Some of your greatest leaders may come from the most unlikely sources
by Rainy Hake Austin Mar 11
The Agency launches new outposts on both coasts, plus Canada
The Agency is opening new offices in California, Connecticut and Ontario, as part of the company's strategic growth plan
3 ways to develop a winning feeder market gameplan
There are deals to be made across town or across the country. Think beyond your local market and increase your influence and impact by determining the feeder markets that serve your area
by Mauricio Umansky Mar 4
One week after LA launch, Knock blankets Southern California
A rapid expansion from Los Angeles into San Diego, Santa Barbara and markets inland puts Knock well ahead of its '21 in 21' available markets goal
by Craig C. Rowe Mar 4
Knock partners with The Agency for Home Swap's expansion
Los Angeles represents Knock's largest market for its 'buy-now-sell-later' alternative mortgage model. It's expected to especially help buyers in the under $2M market be more competitive
by Craig C. Rowe Feb 25
New home in Los Angeles
New construction listings are a specialized area of the industry that can take an agent’s career to the next level. Here are a few tried-and-true practices to help you tap into this market
by James Harris AND David Parnes Feb 25
How agents can leverage AI to create a 'robust' client experience
During Connect Now, The Agency President Rainy Hake Austin and Triplemint CEO David Walker explain how agents can use tech to create rock-solid businesses and repeat clients
by Marian McPherson Feb 18
Build a company culture that leads to retention and growth
The first step toward creating a company culture that drives the success of your brand is to determine your founding principles
by Mauricio Umansky Feb 18
Super Bowl act The Weeknd still trying to sell LA mansion for $22M
The entertainer, whose real name is Abel Tesfaye, originally listed the property in June 2020 for $25M, but dropped the price by $3M in December
Just what can a high-profile influencer do for a quiet listing?
Although a post from a popular social media account can send thousands of views to listings, many agents are finding it to not be the best use of marketing funds