Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s study reflects and how you can better serve your buyers
If you want to keep your pipeline filled, you can't slack off on marketing. Take this quiz to find out if you're doing everything you can (and should) be doing now
Designer César Giraldo believes the decision to conjure a custom branded fragrance for a single homeowner at 1859 Bel Air Road will pay off by bridging marketing, design and emotional appeal
To help you avoid mistakes that will hamper your growth and damage your online presence, here are the most common social media marketing myths and why they’re wrong
Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well
Opinion
Under the Clear Cooperation Policy, a listing can be 'withheld' from the MLS and become an office-exclusive listing
Social listening and customer relationship management software allow agents to use data in real time to make informed decisions about both marketing and sales of properties
Real estate marketing tools and tactics can cost time, money, energy or repeat business, and therefore, it's imperative to parse through what's worth the investment and what's not
Last week, we asked you to tell us where you're trimming the fat in your budget. Here's what you had to say
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table
Opinion
When working with buyers, take that conversation one step further and share what you know about the different investment opportunities in real estate
From the places that will be most in demand to the platforms you need to focus on, these statistics will help you optimize your marketing strategy
Social media is still a tremendous tool for real estate professionals to grow their businesses. Take advantage of its affordability and ubiquity this year
Choose your words wisely. They truly do set the course for your journey. Focus on your ideal clients and how you can best serve them
To take the hard work out of idea generation and let you focus on content creation, we've pulled together this massive list of content ideas from pros in the field