How former lawyer Sara Rodriguez built her own multistate empire
This attorney ditched her corporate job to start her own company, Titan Title, which has grown to 5 states in 6 years. Rick Guerrero sits down with Rodriguez to learn her formula for success
by Rick Guerrero Mar 5
luxury client, luxury niche, luxury buyer, luxury agent
Don’t fall into the ‘be everything to everyone’ trap, Debra Trappen writes. Instead, attract your dream clients, fuel your passions and experience fulfillment by discovering your true niche
by Debra Trappen Mar 5
A 16-point premium marketing plan that'll help you snag more listings
Maximum exposure equals maximum price, trainer Bernice Ross writes. Adopt this list of premium services to differentiate yourself from the competition and defend your commission
by Bernice Ross Mar 4
10 strategies that help agents 'speak the language of staging'
Broker Annette DeCicco writes that agents must speak the language of staging fluently to win clients and educate sellers while making listings stand out in the market
by Annette DeCicco Mar 3
Time for a professional refresh? Here's where to start
A thoughtful professional refresh doesn’t erase your legacy; it amplifies it, Nikki Beauchamp writes, helping you forge stronger connections with current and future clients
by Nikki Beauchamp Mar 1
4 keys to maintain healthy communication with clients, teams
Communication doesn't have to be fancy, team lead Carl Medford writes, but it does need to be proactive. Find out how to reach out more often
by Carl Medford Feb 27
11 pieces of rock-solid advice for brand-new real estate agents
New agents who want to start a real estate business and build momentum fast, Darryl Davis writes, can learn from more experienced agents
by Darryl Davis Feb 26
25 Slack smarter productivity tips for real estate agents
Want to do more, communicate better and stay organized? Slack can do it all. Here's how to maximize its effectiveness for your business
by Christy Murdock Feb 25
The ultimate guide to grammar, syntax and real estate writing
From using ChatGPT to enhance your writing to avoiding simple errors, this guide is designed to help you target your most common mistakes and make your writing more effective
by Christy Murdock Feb 20
From tradition to trend: Lessons from the next generation of agents
Think you know it all? Jimmy Burgess shares the insights you can glean from working with younger Gen-Z and millennial real estate agents
by Jimmy Burgess Feb 14
People don’t hire logos, they hire people. Build relationships
Broker and Inman contributor Angela Yungk offers advice on connecting with clients and building lasting real estate relationships
by Angela Yungk Feb 10
real estate social media blueprint example from Omer Reshid
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
by Jimmy Burgess Jan 31
Something as small as a sesame seed can sink an experience
Coach Darryl Davis offers insight into how a small mistake or moment of carelessness can undermine not only your professional reputation but the industry as a whole
by Darryl Davis Jan 14
7 ways to improve body language, negotiation, communication
Jamie Miller shares verbal and non-verbal communication techniques with trainer Bernice Ross that are designed to inform, inspire and create connections with clients
by Bernice Ross Dec 10
Your spring real estate branding health power-up checklist
Refresh and rejuvenate your real estate brand just in time for spring with a branding health check-up from coach Darryl Davis
by Darryl Davis Dec 2