An image of a fork in the road and a team on each road to represent joining a real estate team.
The right team offers support, structure and mentorship. The wrong one can set you back
by Josh Ries Jun 23
Rookie to rockstar: What every new buyer's agent needs to know
Just starting out on a real estate team as a buyer's agent? Coach Verl Workman shares what you should know to hit the ground running and help your clients
by Verl Workman Jun 30
How dialed-in perks turn forever clients into lead-gen machines
Serve your clients so well that they can't help sharing the good news about the service you provide, sending new clients to you along the way, broker Amy Stockberger writes
by Amy Stockberger Jun 28
Selling real estate is selling a story. Here’s how to do it right
For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences
by Latham Jenkins Jun 27
Ripple effect: The unseen influence of your real estate work
The next time you're questioning your effort and your impact, coach Darryl Davis writes, look at the ripple effect of all you do and the lives you touch
by Darryl Davis Jun 25
Here's where you're getting buyer leads in today's market
We asked you how you're bringing in buyer leads these day and how you're converting them into ready-to-buy clients
by Inman Jun 25
5 family-friendly amenities that will make your next real estate sale
By promoting family-friendly amenities, Victoria Kennedy writes, you can make your marketing more irresistible to moms and dads who are ready to become homeowners
by Victoria Kennedy Jun 25
Facebook Marketplace: The effective tool most agents skip
Holly Brink shares agent Abby Goodell's no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform
by Holly Brink Jun 24
The secret to making your clients love you: Save them money
Helping clients and prospects save money is one of the most powerful marketing strategies
by Bernice Ross Jun 23
To move or not to move? A better way to handle the waiting game
Are your clients 'waiting for the market to recover'? They’re often talking about fear and uncertainty, coach Darryl Davis writes. Ask these questions to shift from uncertainty to clarity
by Darryl Davis Jun 21
How changing demographics are reshaping the luxury market
As millennials, Gen Z take center stage in luxury homeownership, the industry will have to adapt, Lindsey Harn writes. They want spaces that align with their values, needs and ambitions
by Lindsey Harn Jun 20
How to build a reliable referral machine for your business
The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are 7 timeless, proven strategies that agents are using in today's market to build their own referral networks
by Jimmy Burgess Jun 20
How to use strategy, tech and real talk to keep deals moving
Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market
by Jaclyn Kelley Jun 19
6 tips for avoiding lawsuits, legal fees and court in real estate
Here are 6 common reasons lawsuits happen in real estate. If you want to avoid complicated litigation, follow these best practices from trainer Bernice Ross
by Bernice Ross Jun 18
Lock it down! How to get prospects to commit to consultations
Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are 6 steps to book the appointment
by Kristine Milkovich Jun 18