Ever show the wrong house? This agent did — and it went viral
An agent mistakenly showed a house neighboring one for sale, as captured by Ring camera footage that has gone viral on TikTok
TikTok tenant rejected by landlord after unusual request goes viral
Would-be renter and TikToker Tom Cashman had his application for an apartment withdrawn after he made an unorthodox request from his future landlord: a reference from past tenants
by Taylor Anderson Feb 1
K-Pop's rising star is a Keller Williams real estate agent
Realtor and lawyer Sang Min Lim said getting into K-Pop was a way to 'stand out' from others in his fields while simultaneously developing one of his passions, music
by Lillian Dickerson Jan 13
Zillow debuts collaborative SharePlay search feature
SharePlay will let users search listings with friends and family, and is meant to turn the experience of searching Zillow into a 'game sport'
by Jim Dalrymple II Dec 21
Real estate in 2021 was weird, wild and always unpredictable
The year saw explosive rivalries, wild stock market performances and plenty of rage
by Jim Dalrymple II Dec 13
Better CEO under fire after Zoom call layoffs go viral on TikTok
The online mortgage company is facing scrutiny from former employees and on social media, where a video of CEO Vishal Garg firing employees over Zoom drew thousands of reactions
by Daniel Houston Dec 6
'Show people who you are, not what you do' on Instagram and TikTok
Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram
by Craig C. Rowe Oct 27
3 tips for luxury agents marketing listings on social media
Luxury Connect panelists say brand the house, get creative and have fun, and tease out your coming soons on Instagram 
by Dani Vanderboegh Oct 26
Homeowners 'jab' at anti-vaxxers with grim Halloween displays
One Twitter user showcased a series of human skulls situated next to front-yard gravestones inscribed with epitaphs such as, 'Trusted Ivermectin more than science'
'Instagram is probably the best bet': 3 ways agents can win social media
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience
by Jim Dalrymple II Oct 5
Real estate icon Barbara Corcoran goes viral on TikTok
Over the weekend, Barbara Corcoran posted a video on TikTok that gives users a snippet of her success story. It now has millions of views.
by Libertina Brandt Oct 5
Stuck in a rut? 22 under-the-radar lead generation ideas for agents
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
by Lillian Dickerson Sep 30
How agents can turn Instagram into a major source of business in 2023
Instagram has experienced a resurgence lately. The platform also has a proven track record as a source of leads and clients for real estate professionals, agents told Inman
by Jim Dalrymple II Sep 30
Twitter applauds as Berlin votes to wrestle apartments from landlords
'All those in favor of expropriating every house that Zillow owns, say aye,' tweeted one American as Berlin's vote to seize 240K apartments rippled across the globe
by Lillian Dickerson Sep 27
TikTok for real estate agents in 2022: An Inman Handbook
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
by Lillian Dickerson Sep 24