Opinion
Make your listings do the heavy lifting when it comes to creating content. Ryan Serhant explains how to create nine pieces of content from one listing that helps you sell homes
One woman's social media mishap has become a font of inspiration for dozens of real estate agents who are 'showing their fit off' by posting duets with the accident-prone Texas TikToker
Find authenticity, lean into your passions and think about your future self, says 'Million Dollar Listing New York' star Ryan Serhant
Opinion
Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it's TikTok, but for real estate
An agent mistakenly showed a house neighboring one for sale, as captured by Ring camera footage that has gone viral on TikTok
Would-be renter and TikToker Tom Cashman had his application for an apartment withdrawn after he made an unorthodox request from his future landlord: a reference from past tenants
Realtor and lawyer Sang Min Lim said getting into K-Pop was a way to 'stand out' from others in his fields while simultaneously developing one of his passions, music
SharePlay will let users search listings with friends and family, and is meant to turn the experience of searching Zillow into a 'game sport'
The year saw explosive rivalries, wild stock market performances and plenty of rage
The online mortgage company is facing scrutiny from former employees and on social media, where a video of CEO Vishal Garg firing employees over Zoom drew thousands of reactions
Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram
Luxury Connect panelists say brand the house, get creative and have fun, and tease out your coming soons on Instagram
One Twitter user showcased a series of human skulls situated next to front-yard gravestones inscribed with epitaphs such as, 'Trusted Ivermectin more than science'
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience
Over the weekend, Barbara Corcoran posted a video on TikTok that gives users a snippet of her success story. It now has millions of views.