If views are down but intent is up, Josh Ries writes, focus on clarity, education and problem-solving for people who are already leaning toward a transaction
In recent months, Inman spoke with agents succeeding on many different social platforms. Now all their tips are gathered in one place — plus some bonus tips from Ryan Serhant
Despite using AI more in their market research, most Americans still see the real estate agent as the best resource when it comes to buying and selling, a new study by Realtor.com says
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing
The TikTok Oracle deal and the rise of meme culture highlight how control of platforms shapes not just marketing, but the way audiences see the world
Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok — but his real viral moment completely took him by surprise
Find out how this Austin, Texas, agent switched gears when his viral content was no longer delivering the results he and his team needed
When the market shifted and his social media leads started to fall off, Ian Grossman and his team shifted their social strategy to a more local focus and dug into connecting with their database
Swift’s engagement sparked real-time brand wins — while Cracker Barrel’s quiet rebrand sparked backlash. Timing, tone and cultural fluency made all the difference
'As an entrepreneur, as a creative, as a business person ... if you want to grow, you have to evolve,' Jordan Silver told Inman. And he's doing just that on his social media channels
New York City-based real estate broker and developer Mark O'Brien shares his formula for success on TikTok, where he's amassed 71K followers who follow his rugged renovations
Being visible is not optional, communications expert Cristin Culver writes. It's fuel for growth, and now, it's an existential imperative
Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into the stratosphere
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes