Still standing: Realtor resilience for challenging times
Need a pep talk? Coach Darryl Davis offers a little wisdom to help you remember your value and navigate the difficult waters of client service
by Darryl Davis Apr 18
Ditch generic marketing: Convey your value with storytelling
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
by Teresa Boardman Apr 15
The art of communicating value: Key strategies from top agents
Watch this week's featured Inman Access class and dive into a discussion with industry leaders as they share valuable tactics for effectively communicating the value you bring to every transaction
by Claire Buzzanca Apr 5
3 tips to help budding brokers go from surviving to thriving
Getting your broker's license is just the start of your professional story. Here's how to elevate your brokerage career to the highest heights
by Elisha Lopez Sep 28
Your unique service proposition differentiates you. Here's how to communicate it effectively
Opinion
Agents must effectively and efficiently communicate the value they bring. The best way to do that is by differentiating yourself from 1.5  million other agents with truly stellar service and communication
by Tom Toole May 26
Defend your commission! 3 steps for showing sellers you’re worth it
Opinion
Here's how to differentiate and showcase your value from the get-go at the listing appointment
by Carl Medford Dec 14
9 tips for navigating your business in a changing economy
How do agents effectively operate their businesses moving into this summer and fall? The answer is simple: Know your value
by John Giffen May 3
Keeping It Real: What is a unique value proposition?
Opinion
In a world obsessed by big data and technology, stand out by understanding why you do what you do and acting on it
by Peter Lorimer Feb 20
How to stay competitive in a cooling market
As you look for a competitive edge, embrace your own personality and strengths, and look for ways to amplify them
by Anna Johansson Sep 13
How to find and use your unique value proposition
Opinion
Your value is the worth you have to the clients when they hire you to work for them, and your proposition is the proposal you set forth to earn their trust
by Joe Maxwell Sep 11
The real estate industry's evolve-or-die moment
Opinion
The only way to differentiate is to harness technology in ways that allow you to deliver a bespoke and unmistakable brand experience
by Anthony Hitt Jun 5
When it comes to commissions, if you’re 'Sears,' you’re sunk
Opinion
How to justify your worth with a strong UVP and high net sales
by Bernice Ross Aug 28
How to stop being like every other real estate agent
Craft a strong unique value proposition, and you can't lose
by Toby Salgado Nov 10
4 brokerages that are embracing social responsibility
A look at several philanthropic programs and contributions in real estate
by Billy Ekofo Oct 28
5 steps to take your listing presentation to the next level
Don't be afraid to give up the good for the great
by Brian McKenna Oct 26