The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes
Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing
Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can't, Josh Ries writes
Showing up with integrity, clarity and authenticity allows you to build a brand that's in alignment with your own experience, Debra Trappen writes
Being different is a commitment to authenticity, perseverance and purpose, broker-owner Nick Schlekeway writes
Know, like and trust should be watchwords for real estate agents. Coldwell Banker's Kamini Lane offers insight into developing the trust that matters most to clients and colleagues
Need a pep talk? Coach Darryl Davis offers a little wisdom to help you remember your value and navigate the difficult waters of client service
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
Watch this week's featured Inman Access class and dive into a discussion with industry leaders as they share valuable tactics for effectively communicating the value you bring to every transaction
Getting your broker's license is just the start of your professional story. Here's how to elevate your brokerage career to the highest heights
Opinion
Agents must effectively and efficiently communicate the value they bring. The best way to do that is by differentiating yourself from 1.5 million other agents with truly stellar service and communication
Opinion
Here's how to differentiate and showcase your value from the get-go at the listing appointment
How do agents effectively operate their businesses moving into this summer and fall? The answer is simple: Know your value
Opinion
In a world obsessed by big data and technology, stand out by understanding why you do what you do and acting on it
As you look for a competitive edge, embrace your own personality and strengths, and look for ways to amplify them