How a construction niche produced 1 of the top luxury agents in the US
The former No. 1 Engel & Völkers Americas agent tells Inman how real estate professionals can build top businesses by targeting a niche
by Lillian Dickerson Sep 15
Mobile-first marketing standout Rechat emphasizes collaboration, strategy: Tech Review
Rechat does a lot of what a lot of other apps do separately, consolidating a tech-stack for tech-savvy brokers wanting to provide a single point solution for lead nurture, brand-building, sales support and lightweight deal management.
by Craig C. Rowe Sep 8
How Brad McCallum created a winning YouTube marketing plan
Find out how a well-crafted YouTube plan underscores the power of innovation in real estate marketing for both the individual agent and the service they provide
by Brandon Doyle Jul 12
5 ways AI can revolutionize your real estate marketing
Embrace the future, and get ready to position yourself as a forward-thinking, tech-savvy expert in the industry with the power of AI
by Belladonna Riso Jul 5
Quit stalling! 7 must-do tasks you can't afford to put off
Will you be ready when the market takes off again? Your readiness hinges on whether you take action now or keep procrastinating on essential business tasks, Jimmy Burgess writes
by Jimmy Burgess Jun 30
WATCH: 4 video strategies I used to navigate the last downturn
Opinion
Consistently creating and posting your video content on social media helps you stand out and make an impact in your market
by Rick Guerrero Jun 20
5 types of Realtor videos that put passive prospecting on autopilot
Video is the most impactful place for you to spend your marketing dollars, so here's how to ensure you're doing it right
by Jimmy Burgess May 18
Action! CRMLS adds video manager WellcomeMat as partner
WellcomeMat helps agents organize, publish and analyze video content performance. California Regional MLS welcomed the marketing add-on as a proptech partner
by Craig C. Rowe May 8
Glennda Baker's recipe to shine on social media with short-form video
Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than 3 years
by Claire Buzzanca Apr 25
TriangleMLS, WellcomeMat: Video is the new photo in real estate
The largest multiple listing services in one of the nation’s most sought-after home markets is now helping its members market themselves through video
by Craig C. Rowe Feb 10
Why top agents see market shifts as an opportunity to shine
At Inman Connect New York on Wednesday, Dana Cadena, Kathy Helbig-Strick and Phillip Salem offered tips for making the transition from a seller's market to a buyer's market
by Matt Carter Jan 26
Short- and long-form video tips from social media strategist Katie Lance
Author and strategist Katie Lance told an audience at Inman Connect New York on Wednesday that putting yourself out there on video isn’t about getting popular, and all that matters is trying
by Craig C. Rowe Jan 26
3 steps to getting comfortable on camera — and winning clients
Social media coach Chelsea Peitz shared a 3-step plan for agents looking to find their voices in a video format at Inman Connect New York on Wednesday
by Daniel Houston Jan 25
23 video content ideas every agent should be making right now
Whether you're aiming to elevate your video content or shooting your first one, these ideas will help you reach more prospects, establish you as a local authority and spark your creativity
by Jimmy Burgess Jan 19
Property Tour AI bets on virtual agents as tour guides: Tech Review
Opinion
There are countless vendors and apps that do it for you, quickly and affordably, without an oddly distracting robot talking to your audience about well-lit kitchens and ample storage space
by Craig C. Rowe Dec 23