Stupid staging: What NOT to do if you actually want to sell
Author and trainer Bernice Ross offers a laundry list of don'ts when it comes to preparing a home to hit the real estate market
by Bernice Ross Apr 2
Flyhomes users can now 'reimagine' home interiors
The new functionality gives aspiring buyers the ability to virtually redesign homes they like using a variety of interior design styles and home themes
by Craig C. Rowe Jan 17
About to expire? How to hit reset on stale listings (and salty sellers)
What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property
by Bernice Ross Dec 4
The 12-point open house checklist every real estate agent needs
From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results
by Darryl Davis Nov 5
9 ways agents should be using AI to drive real estate sales
Creating content for your website, communicating with your sphere of influence and marketing your latest listing are all easy with the help of artificial intelligence, Luke Babich writes
by Luke Babich Oct 22
Latest updates show Matterport's downmarket move no longer virtual
The release of a de-furnishing and automated listing description tools confirm the digital twin leader's effort to reach deeper into the middle of the market. Its Homes.com affiliation won't hurt
by Craig C. Rowe Oct 1
My neighbor's house won't sell. Virtual staging would help
On the market well past the median time frame, virtual staging could do a lot to help my neighbor's listing agent land a commission before the agreement ends
by Craig C. Rowe Jun 22
Don't market vacant homes. Be HomeKynd: Tech Review
HomeKynd offers a variety of styles from which to select, so agents don't use the same items from house to house
by Craig C. Rowe May 24
In the wake of Matterport's sale, digital twin options are plentiful
The sale of the most popular digital twin creator should pump some much-needed adrenaline into the space, and the options are many
by Craig C. Rowe Apr 26
Is it real, or is it Bella Staging? Tech Review
With its bespoke approach to every staging challenge, Bella Staging is evolving the category
by Craig C. Rowe Feb 9
Agents are worth more than the current commission model
Agent, attorney, coach and yoga instructor Renee Fishman joins Bernice Ross to discuss the problems and opportunities provided by the ongoing commission debate
by Bernice Ross Jan 5
BoxBrownie selected as latest LeadingRE Solutions Group partner
The Australian image marketing company is the latest preferred partner of LeadingRE’s Solutions Group, a body of vendors chosen to represent a wide range of technologies and service providers
by Craig C. Rowe Nov 9