3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
7 virtual staging services to increase your listing's appeal
Virtual staging is becoming increasingly in demand — and for good reason. Not only is it more cost-effective and convenient, it also dramatically enhances the property's digital aesthetic appeal. Here are a few firms that do it right
by Megan Eskey Nov 9
Inman Handbook on staging luxury listings
Learn from the experts how to ensure that the luxury property you're showing is ready for the scrutiny of those discerning high-net-worth buyers
by Christy Murdock Oct 26
Realable puts a unique spin on virtual tours
Opinion
A former agent built this unique take on how to present listings to clients using Zillow, realtor.com and Matterport. It's part screen-share, part video tour
by Craig C. Rowe Oct 23
Zillow revamps its multi-family rental advertising platform
The company is also launching new data-driven tools for the multi-family rental space that include rent comps and other insights
by Patrick Kearns Oct 20
Inman Handbook on creating online home tours
Learn the tools, tech and tactics needed for marketing properties and showing them at a safe distance when needed
by Craig C. Rowe Oct 12
5 ways to pivot your marketing for 2020's challenges
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
by Georg Chmiel Sep 28
WATCH: Realogy's Ryan Schneider talks to Brad Inman at Connect Now
In this exclusive video interview, Schneider explains how digital real estate experiences are becoming more common and why that matters to agents
by Inman Sep 23
Pulse: What's working for readers on social media
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
by Inman Sep 22
Drop some knowledge: 5 must-do's for sellers in today's market
Any sellers looking to sell their home should be following a comprehensive checklist. Although many such lists are readily available online, it's time for a new list: Coronavirus has changed everything
by Carl Medford Sep 21
Switcher Studio brings easy, broadcast-level video production to the iPhone
Opinion
IPhone video content app enables multiple devices to broadcast on a single stream and add rich graphics on the fly. Sorry Android users — this one is iPhone-exclusive
by Craig C. Rowe Sep 18
Realogy chief: Entire homebuying experience won't go digital
Ryan Schneider said this week that digital real estate experiences are becoming more common, but in general, people still want to physically experience properties before buying
by Jim Dalrymple II Sep 15
Insta360's ONE R camera line to power Matterport tours
In an ongoing effort to open up its technology, Matterport's Capture app will now work with 3D camera maker Insta360's new ONE R line of devices
by Craig C. Rowe Sep 9