Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
According to CEO Bess Freedman, the new website design reflects BHS' commitment to delivering a simple, easy consumer experience
Keller Williams agents have shown 'remarkable resilience and fortitude over the past several months,' the Keller Williams CEO said during a Q2 earnings call in which the company reported a 15% year-over-year decline in transactions and sales volume
Agents said during Inman's Town Hall Thursday that they're still having success finding clients — even if the pandemic is changing the ways those clients find them
To the thousands of people searching the internet for information on neighborhoods, properties and agents, your online presence is your first impression and your best chance to impress. Here are some ideas to take it to the next level
What people see when they Google you matters, especially when it comes to old and outdated profiles. Controlling your online presence is tricky, but doable. Just have a little patience, and follow these five tips
From image editing and social media software to digital scanner apps, every real estate pro can benefit from these digital marketing tools
Opinion
How does the code of ethics inform the way that you approach your marketing strategies and platforms?
RE/MAX on Tuesday officially launched its new consumer-facing experience, linked to its booj-powered platform for agents
The nation's largest real estate holding company partnered with Austin-based startup OJO to build a CRM and consumer-facing website that fits into its open-architecture tech ecosystem
The newly launched website is a preview of the company's forthcoming consumer app, which is linked to the company's entire tech ecosystem
As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content
Opinion
Follow these strategies to help maximize your marketing investments and watch your earnings grow
The site is specific to the Americas region and has a suite of agent tools including CRM tech, lead management, a business dashboard and more