A website built for an apartment property in Florida was 1 of 3 in the world — and the only website in the US — to be awarded as an honoree at the 25th Annual Webby Awards
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here's how we've leveraged technology in a way that's most beneficial to potential tenants
Opinion
Using an a-la-carte system of value-add marketing features and modern mobile designs, AgentFire is an ideal for growing teams and agents evolving through the industry
Opinion
After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we're better for it
This app is centered on lead generation, providing customers with a categorized library of ready-to-share video content on a range of real estate topics, such as trends and forecasts, seller tips and neighborhood profiles
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
The new platform is called Renaissance and represents a complete reimagining of Real Estate Webmaster's offerings. The waiting list is currently backed up until at least February
Opinion
The website add-on tool made listings shine with local narratives. New features do even more with big data and buyer information tools
To get into the conversation, luxury agents need websites that exude luxury, exclusivity and profesionalism
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
A spin-out of an app called ConnectNow, CNipIT is similar to live chat tools. It leverages agent availability, helps keep mobile agents connected to their home offices, and it's free for 30 days
What does GPT mean? What's blockchain, really? Use this evolving list to sound smarter at your next mastermind meeting
Members of the nation’s largest MLS now have the ability to create custom IDX links for homes, neighborhoods and other localized marketing campaigns