AI made listing presentations more impressive. Here’s how to make seller decisions easier
Faster data and sharper visuals haven’t solved the hardest part of selling a home
by Deb Siefkin Apr 29
deferred maintenance
An eye on maintenance can reduce deal friction and protect your professional reputation
by Gina McCort Mar 10
help sellers price homes
The right pricing strategy gets your seller client to the closing table faster and helps them achieve their real estate goals, Luke Babich writes
by Luke Babich Dec 8
If you were selling a home, would you hire you as the listing agent?
Thinking about selling a property of your own? Bernice Ross shares 6 reasons why you may not be the best choice to guide your own transaction
by Bernice Ross Aug 5
Here's what your next listing appointment should look like
If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing
by Carl Medford Jul 31
The 3 stages of a listing — and how to win each one
Put effort into the before, during and after of the listing appointment to position the property and generate additional leads from the process, Nick Schlekeway writes
by Nick Schlekeway Jun 13
How to keep a listing (and your sanity) when sellers won’t listen
As a listing agent, you didn't sign up to be steamrolled. You signed up to serve. Coach Darryl Davis shares strategies for working with difficult sellers
by Darryl Davis Jun 6
Top 8 bogus or even deceptive things agents say to land a listing
With current listings well below average market numbers, some agents will say almost anything to land a listing. Team leader Carl Medford lists the things agents might say or do to score a deal
by Carl Medford May 14
The 12-point open house checklist every real estate agent needs
From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results
by Darryl Davis Nov 5
A 9-step 'listening' consultation to help you talk to sellers post-Aug. 17
Be prepared for a listing appointment at a moment’s notice, have the tools at your fingertips, take notes, build connections, and stay focused on what’s best for the seller, Bernice Ross writes
by Bernice Ross Aug 19
As commission conversations change, become a seller specialist
Consumers expect specialization in every area of life, from doctors to hairdressers, coach Verl Workman writes. They should expect no less from their real estate expert when it's time to sell
by Verl Workman Jul 23
Want to quit listing appointments? Try this pre-screening strategy
Agent Danielle Lazier quit listing appointments because she was tired of giving away expertise with no reward. Here's how she susses out which clients truly want to work with her
by Danielle Lazier Mar 6
Make sense of your sellers' options with these iBuyer comparison tools
The market is growing muddled, meaning agents now more than ever need to help their clients know what's out there
by Craig C. Rowe Feb 26
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
How to help clients play their cards right in today's market
With the current low-inventory market and the overall uncertainty, an agent's job has never been more important. Here's how to guide buyers and sellers while keeping their stress levels low
by Jim Manikas Oct 24