Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 
Legal pressure, AI pullbacks and advertiser retreat expose attention-driven growth tradeoffs
by Jessi Healey Mar 28
real estate agent doom
Boots-on-the-ground usefulness makes real estate agents indispensable
by Christy Murdock Mar 16
A 4.99% mortgage? This company says they'll offer it soon
A week after announcing a new in-house mortgage, Opendoor has another move up its sleeve
by Marian McPherson Mar 4
AI vs. agents: Is this the beginning of the end?
Jon Minerick, CEO of homecoin.com, unpacks his a la carte real estate model, why most flat-fee companies fail, and how AI could fundamentally reshape transactions, careers, and society itself
Why Opendoor is suddenly lighting up real estate social media
Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content
by Nick Pipitone Feb 20
How Netflix, Disney and OpenAI are redefining control online
From media mergers to AI deals, the latest moves show how power, access and audience ownership are shifting
by Jessi Healey Dec 13
real estate economist
In this exclusive series on Inman, Windermere’s Principal Economist Jeff Tucker looks at the Federal Reserve's interest rate cut and what it means for the real estate market
by Jeff Tucker Sep 18
President Trump and Fed Governor Lisa Cook in front of a photo of the Federal Reserve Bank
A judge gave attorneys for the Fed governor until Sept. 2 to bolster their argument that she should keep her job, as Bill Pulte leveled new allegations of misrepresentation on a third property
by Matt Carter Aug 29
Opendoor investors Keith Rabois and Eric Jackson
After a stock rally and CEO ouster, investors are turning their attention to what’s next for Opendoor. Some say the company must work with agents. Others disagree
by Taylor Anderson Aug 22
Woman's eye showing through tear in paper to symbolize Opendoor's CEO resignation.
Being visible is not optional, communications expert Cristin Culver writes. It's fuel for growth, and now, it's an existential imperative
by Cristin Culver Aug 20
A woman in leadership standing in front of a glass cliff, which represents the struggles women in leadership face today.
Opinion
Women don’t lack the ability to lead, eXp's Wendy Forsythe writes. What’s missing is the willingness of organizations to give them the same chances that men have long been afforded
by Wendy Forsythe Aug 20
Opendoor CEO Carrie Wheeler resigns under pressure from investors, co-founder
After months of investor criticism, Carrie Wheeler has resigned as Opendoor CEO. A search for a new CEO is now underway
by Taylor Anderson Aug 15
A home in front of an Instagram background to symbolize Instagram for real estate agents.
After amplifying Rocket's Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant showcase real client stories
by Matt Carter Aug 12
Putting it all together: The complete guide to working with athletes and celebrities
We've rounded up all five days of Cara Ameer's advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment
by Cara Ameer Jul 26
Be protective, proactive and prepared when working with celebrity clients
In Part 4 of her 5-part series, Cara Ameer offers strategies for providing high-level care that's specific to the requirements of high-profile clients
by Cara Ameer Jul 24