ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why "radical honesty" is more important than ever as AI influences the home shopping experience.
Implement these characteristics of top agents, Jimmy Burgess writes, to watch your real estate business explode with new momentum.
Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship.
Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency's Mauricio Umansky writes.
Trainer Terry LeClair shares how these four internal forces create the foundation for success not only in real estate sales, but in life.
Leaders across the brokerage landscape had thoughts on the private listings debate, and they weren't shy about sharing them.
Looking for fresh ways to connect with clients this summer? Holly Brink shares plug-and-play ideas for thoughtful, fun, low-cost touches that build trust and spark conversation.
Regroup and rebuild a real estate team that's gone off the rails with content and advice from trainer Rachael Hite.
Saving clients and prospects money is the best marketing you’ll ever do, trainer Bernice Ross writes. You’re building trust and creating an unbeatable personal connection. Here’s how to do it.
Those who understand the requirements of today's market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes.
More and more agents are showing homes north of the million-dollar mark with tactics that should only be used on mid-range or lower listings, Troy Palmquist writes.
Great conversations, writes coach Annette DeCicco, start by providing sellers information and choices so that they can confidently make decisions. Study up. Practice your lines. Every expert does.