7 marketing tools that'll help you strategize business growth with ease
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
by Jimmy Burgess Jun 13
Buyers relocating? How to guide them in a cross-country move
In a highly competitive market such as real estate, every agent needs that competitive edge. Here's how to make helping relocating buyers yours
by Victoria Kennedy Jun 15
Zillow revamps Premier Agent 'Best of Zillow' qualifications
Zillow said the new Best of Zillow scoring system will provide a more holistic view of agents' performance. The update rolls out in October
by Marian McPherson Jul 7
Huge number of homeowners willing to consider an iBuyer: Poll
82% of homeowners in 1000watt survey said they either were more likely to trust information from Zillow than from a real estate agent or to trust them about the same
by Andrea V. Brambila Jul 28
Want a free business boost? Here's how to make online reviews work for you
Reviews can truly be the currency of your business. Here's how you can create a positive experience for all of your clients — and stand out with your customer service
by Sam Trimble Aug 5
Click, click, sign: How to avoid digital signature pitfalls
In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns. Here's what you should know
by Bernice Ross Sep 14
Give clients a standout experience! 5 customer service must-do's
Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here's how you can ensure a positive and value-driven buying and selling experience
NAR president to DOJ: Step up and honor the agreement
Opinion
In response to the Department of Justice hitting back against a petition from the National Association of Realtors, NAR president Charlie Oppler urged the DOJ to honor their agreement, calling for fair markets, fair housing and a fair chance for small businesses
by Charlie Oppler Oct 22
33 milliseconds to form an impression: 7 tips for making it count
It takes as little as 33 milliseconds for someone to form a first impression of you — so what are you doing to make sure you stand out? Here, top professionals from across the country share how they put their best selves forward
by Georg Chmiel Dec 6
The holiday gift guide real estate agents actually want you to shop
Struggling to come up with gift ideas for the real estate agent in your life? Inman has you covered
by Daniel Houston Dec 9
How to protect and leverage your database
Staying top-of-mind is all about staying in touch. Here's how savvy agents reach out on a regular basis to their database
by Tom Toole Jan 31
Why buyers really aren’t liars
They may think they know what they want, but it takes a savvy agent to help buyers hone in on their deepest desires
by Bernice Ross Feb 3
How to work with any personality type
Successful real estate agents can identify and adapt to different personality types. That helps to ensure a fruitful relationship over the course of the transaction
by Kathy Zorn Feb 23
Vacasa's 35,000 homes get tech upgrades, including keyless entry
The company says the improvements provide a win-win for guests and homeowners, as well as the communities in which the rental homes reside
by Taylor Anderson Feb 24
winning
Opinion
Running a real estate business requires you to excercise many of the same mental muscles that runners do when they train
by Jimmy Burgess Mar 6
Inman Connect Now Series
Learn how you can best serve your clients in today's market at Inman Connect Now
by Jodie Cordell Mar 15
Inman Connect Now Series
Tim Heyl shares his insights on what's ahead and how to prepare at Inman Connect Now
by Jodie Cordell Mar 16
Inman Connect New York
Are you ready to grow your real estate business? Connect with the smartest real estate pros and learn their secrets at ICNY
by Jodie Cordell Mar 22
The iBuying lessons Jason Aleem is bringing to Redfin's sales team
After helping Redfin's iBuyer business navigate a period of change, Jason Aleem is now tasked with leading its sales team into the next era
by Daniel Houston Apr 13
Keller Williams Pres. Marc King has a plan for unproductive agents
Keller Williams President Marc King says the company has a TBA plan to help the 80% of agents who are underproducing level up — playing to the company's belief that the agent is always no. 1
by Marian McPherson Apr 11