Recent Articles by Laura Ure

A woman upset at something she sees on a screen 6 egregious mistakes real estate agents must stop making

6 egregious mistakes real estate agents must stop making

Not only should you provide proper guidance, but you owe it to your clients to market their properties with care when it comes to pricing, photos and more. ......
By Laura Ure | Monday, February 13, 2017
How to market real estate in 2017

How to market real estate in 2017

With 2017 just around the corner, we must turn our attention to marketing best practices for the new year. While the majority of marketing changes don’t happen overnight, there are trends emerging that will continue to impact the new year ......
By Laura Ure | Tuesday, December 20, 2016
7 must-dos for even the most experienced agents

7 must-dos for even the most experienced agents

So you've been in the business a while and have found relative success. Despite your vast number of years in real estate, there are a few items on the to-do list you might just be skipping over ......
By Laura Ure | Monday, November 21, 2016
5 key features that make your listing photos pop

5 key features that make your listing photos pop

It’s been over a year since I last wrote on this topic, a timeframe that might be too long considering that photography is one of the essential components as it relates to real estate. My original article was titled "6 reasons why a professional ho...
By Laura Ure | Tuesday, October 18, 2016
7 marketing tools today’s agents want from their broker

7 marketing tools today’s agents want from their broker

If you have a real estate brokerage firm or are thinking of branching out and starting one, get up to speed with what’s necessary to keep your agents happy nowadays. Happy agents equal more business for you. Simple, right?......
By Laura Ure | Tuesday, September 6, 2016
A frustrated man crumpling up paper drafts of writing What does high-quality content really mean to Google?

What does high-quality content really mean to Google?

Regardless of industry, the most important aspects of content are quality, relevancy and frequency. It isn’t as easy as it sounds. Simply creating content won’t help Google rank you higher. Google isn't easy to trick, and Google is analyzing cont...
By Laura Ure | Monday, August 29, 2016
Should agents create a Facebook group?

Should agents create a Facebook group?

A Facebook group is different from a Facebook page. A group is a digital club, and rather than meeting in person, the group meets on Facebook. Much like clubs, Facebook groups are designed to be a more personal spaces, and as such, Facebook considers...
By Laura Ure | Tuesday, August 9, 2016
A woman accountant creating a budget using a calculator The top 3 excuses agents give for inconsistent marketing

The top 3 excuses agents give for inconsistent marketing

We hear every excuse in the book when it comes to agents not following through on their marketing. Agents begin with a great idea, one they can’t wait to implement, but then they do not follow through. The good news is that for every excuse we’ve...
By Laura Ure | Tuesday, July 26, 2016
A cattle brand in the fire Should real estate agents cultivate their own brands?

Should real estate agents cultivate their own brands?

There is seldom a one-size-fits all response when it comes to marketing, so the answer to my question requires some elaboration. The key lies in understanding the pros and cons, so that a real estate agent may make the best decision. However, before ...
By Laura Ure | Friday, July 1, 2016
7 listing grammar mistakes you can’t afford to make

7 listing grammar mistakes you can’t afford to make

Real estate agents are always on the go. There is plenty that falls on their plate, and clean copy isn’t a top priority. Getting the listing up on the MLS as soon as possible supersedes taking the time to edit the text, right? You just want it up t...
By Laura Ure | Tuesday, June 14, 2016
The one thing you should do before landing on a marketing plan

The one thing you should do before landing on a marketing plan

Investing any amount of money on a marketing campaign can feel like a huge step, one that should be rewarded handsomely. However, it is important to set realistic expectations for every marketing effort ......
By Laura Ure | Tuesday, May 17, 2016
4 rules for choosing your best branding colors

4 rules for choosing your best branding colors

Color allows us to recognize a brand instantly, and to connect emotionally with it. Hence, as part of an effective brand study and strategy, the color must be carefully considered and evaluated ......
By Laura Ure | Tuesday, April 26, 2016
Why you shouldn’t look to competitors for marketing ideas

Why you shouldn’t look to competitors for marketing ideas

Homebuying and selling keep evolving with the times, which begs the question: why aren't agents changing the way they service homebuyers? The real estate industry, much like the legal industry, falls victim to the blind-leading-the-blind curse when i...
By Laura Ure | Friday, March 18, 2016
Why it’s time to look at real estate websites differently

Why it’s time to look at real estate websites differently

Agents are told they need a website -- and they do, but not all real estate websites are built the same nor do they provide the same functionalities ......
By Laura Ure | Wednesday, March 9, 2016
Why indecisiveness will stunt your growth

Why indecisiveness will stunt your growth

In marketing, it happens all too often that we work with clients who want to get the opinion of practically every person at their company. No joke! They will ask everyone from the CEO to the cleaners for opinions on logo design, tagline, color palett...
By Laura Ure | Thursday, February 25, 2016
Why your real estate marketing plan should aim big

Why your real estate marketing plan should aim big

Advertising that is not part of a larger plan is ineffective, and it can deplete your funds pretty quickly. Here are three steps to help you dominate your market ......
By Laura Ure | Monday, January 25, 2016
Why you need real estate marketing

Why you need real estate marketing

That's right, you need real estate marketing. A bold statement, but one that holds a lot of merit. I dare say that if you claim not to believe in marketing it's because you do not understand marketing. ......
By Laura Ure | Tuesday, January 12, 2016
Is branding or lead generation more important?

Is branding or lead generation more important?

You probably answered lead generation, of course. But you'd be wrong. Branding and lead generation are two distinct pieces of your marketing strategy, and they play an equally crucial role. Lead generation focuses on selling the home or yourself as a...
By Laura Ure | Monday, December 14, 2015