Recent Articles by Paul Hagey

For US’s oldest brokerage, success is about ‘always looking forward’

For US’s oldest brokerage, success is about ‘always looking forward’

Stephen Baird, president and CEO of Baird & Warner Real Estate, which claims to be the oldest real estate brokerage in the U.S., hopes he can pass the firm on to the sixth Baird generation. Whether Baird's daughter, Abigail, 30, or his nephew, Wyllys...
By Paul Hagey | Friday, November 6, 2015
Zillow Group hosting San Francisco ‘hackathon’ competition

Zillow Group hosting San Francisco ‘hackathon’ competition

Zillow Group is inviting hackers, coders, designers and engineers to dream up new real estate software at an all-night "hackathon" at its San Francisco offices, Nov. 6 - ......
By Paul Hagey | Wednesday, November 4, 2015
Top producer #FastAgent spills his secrets

Top producer #FastAgent spills his secrets

Near my studio apartment in the not-yet-up-and-coming neighborhood of West Oakland, California, sits a bus bench with an ad featuring just the words “#FASTAGENT” in black lettering on a white background -- nothing else. Its bold design began grab...
By Paul Hagey | Wednesday, November 4, 2015
DJ Grubb winning with a traditional real estate model

DJ Grubb winning with a traditional real estate model

It's Tuesday morning. Real estate agent Michael Friedman is wearing a tie, nice slacks and monk strap shoes, polished so their rich umber brown shines golden. This morning, he's bantering light-heartedly with two of his well-dressed agent colleagues ...
By Paul Hagey | Tuesday, November 3, 2015
Real estate agents turn to ‘spirit sweepers’ for haunted homes

Real estate agents turn to ‘spirit sweepers’ for haunted homes

Four years ago, Dallas real estate agent Scott Carlson won a listing that he said carried a "dark energy." That's when Carlson turned to Jay Quinn, a Washington, D.C.-based energy healer who helps real estate brokers and agents improve the atmosphere...
By Paul Hagey | Tuesday, November 3, 2015
Chicago broker bakes on-demand videos into search platform

Chicago broker bakes on-demand videos into search platform

Clinch, maker of automatic marketing videos, joined the growing field of firms offering portals, brokerages and agents the ability to feature dynamic videos on listings in their search platforms by signing up Chicago-based brokerage Dream Town Realty...
By Paul Hagey | Monday, November 2, 2015
Use Facebook marketing to showcase new listings with Homesnap Pro

Use Facebook marketing to showcase new listings with Homesnap Pro

Homesnap Pro, an MLS-integrated real estate agent productivity mobile app, is piloting a new product that allows agents to market their listing wins with Facebook ads. The app knows right away when an agent posts a listing or sells a home because it'...
By Paul Hagey | Monday, November 2, 2015
BoostUp helps real estate brokerages, agents and lenders crowdfund their way into first-time homebuyers’ hearts

BoostUp helps real estate brokerages, agents and lenders crowdfund their way into first-time homebuyers’ hearts

Southern California real estate agent Yvette Thomas is offering a $750 rebate to homebuyers who work with her. The offer comes through crowdfunding startup BoostUp, a savings platform that allows homebuyers to crowdsource their down payment from frie...
By Paul Hagey | Friday, October 2, 2015
Realtor.com operator Move buys Reesio to integrate with Top Producer CRM

Realtor.com operator Move buys Reesio to integrate with Top Producer CRM

Realtor.com operator Move Inc. has snapped up transaction management platform Reesio and hinted at plans to integrate the software with Top Producer CRM, Move's widely-used customer relationship management system. The acquisition marks the latest mov...
By Paul Hagey | Thursday, October 1, 2015
Realtor.com pilots agent profiles with MLS-sourced transaction data, ratings and reviews

Realtor.com pilots agent profiles with MLS-sourced transaction data, ratings and reviews

Realtor.com is piloting a major revamp to its agent profile pages in two markets this week that feature unfiltered agent ratings and reviews, MLS-sourced transaction histories and a new Realtor search tool ......
By Paul Hagey | Wednesday, September 30, 2015
ListingVideos.com now a national consumer real estate search portal

ListingVideos.com now a national consumer real estate search portal

Consumers can now hunt for homes on a portal that serves up automated listing videos for approximately 2 million U.S. listings, ListingVideos.com. Automated listing video provider VScreen first launched the site last year geared toward brokers, but n...
By Paul Hagey | Tuesday, September 29, 2015
Use Facebook marketing to showcase new listings with Homesnap Pro

Use Facebook marketing to showcase new listings with Homesnap Pro

Homesnap Pro, an MLS-integrated real estate agent productivity mobile app, is piloting a new product that allows agents to market their listing wins with Facebook ads. The app knows right away when an agent posts a listing or sells a home because it'...
By Paul Hagey | Monday, September 28, 2015
Old-school broker winning with a traditional real estate model

Old-school broker winning with a traditional real estate model

It's Tuesday morning. Real estate agent Michael Friedman is wearing a tie, nice slacks and monk strap shoes, polished so their rich umber brown shines golden. This morning, he's bantering light-heartedly with two of his well-dressed agent colleagues ...
By Paul Hagey | Friday, September 25, 2015
Zillow Group hosting San Francisco ‘hackathon’ competition in November

Zillow Group hosting San Francisco ‘hackathon’ competition in November

Zillow Group is inviting hackers, coders, designers and engineers to dream up new real estate software at an all-night "hackathon" at its San Francisco offices, Nov. 6 - ......
By Paul Hagey | Friday, September 25, 2015
How to execute killer online real estate lead conversion

How to execute killer online real estate lead conversion

By delving into the guts of agents Rebecca Preece and Christina Stramiello's proven online lead-conversion playbooks, real estate brokers and agents can wring more business out of their own online leads, or, if they're digital marketing newbies, jump...
By Paul Hagey | Thursday, September 24, 2015
Inside Ben Kinney’s flourishing real estate empire

Inside Ben Kinney’s flourishing real estate empire

Although Ben Kinney runs several brokerages with more than 1,000 agents, a real estate team of 35 agents and staff, six software companies and a training firm, that upbringing's simplicity bleeds through his life and business ......
By Paul Hagey | Monday, September 21, 2015
Coldwell Banker out to be real estate’s ‘smart home’ brand

Coldwell Banker out to be real estate’s ‘smart home’ brand

Coldwell Banker Real Estate is turning its marketing eye toward smart home technology. It announced sponsorship deals this week with the massive tech conference Consumer Electronics Show and the tech and review site ......
By Paul Hagey | Monday, September 21, 2015
Helpline eases real estate agents’ tech woes

Helpline eases real estate agents’ tech woes

For iPad tech headaches and thousands of others that crop up for real estate brokers and agents, there's Tech Helpline, a phone, email and live chat service covering North America run by Florida Realtors ......
By Paul Hagey | Friday, September 18, 2015