Ditch generic marketing: Convey your value with storytelling
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
by Teresa Boardman Apr 15
What to expect at Coldwell Banker's Gen Blue 2023 Atlanta
This year's event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses
by Lillian Dickerson Oct 16
5 real estate skills I learned doing comedy alongside Jerry Seinfeld
NYC Realtor and sometime-stand-up comedian Karen Stone offers insights from her experiences sharing the stage with Jim Gaffigan, George Wallace and Jerry Seinfeld
by Karen Stone Oct 6
Data storytelling: The key to smarter agent recruitment
Rather than focusing on numbers and statistics, data storytelling allows you to translate numbers into insights that are more easily understood and can be integrated into better decision-making
by Diana Zaya May 11
Compass CMO: The only path forward is automation
Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape
by Marian McPherson Sep 29
Interactive content creator Studeo launches OpenBlvd for localized marketing
The well-regarded digital content automation service now has a tool for agents and brokers focused on becoming local experts, and better storytellers
by Craig C. Rowe Nov 24
Luxury millennial consumers will buy soon: Here's what they want
Those just breaking into the high-end tier seek recognition of their individuality and good storytelling from their agents
by Gill South May 23
A group of superhero kids
Opinion
Lessons from the ultimate storytelling template, applied to the real estate transaction
by Tyler Davis Jones Feb 27
Using data to understand your audience and tell better stories
Lessons from the successes (and failures) of an entrepreneur and former fighter pilot
by Inman Oct 6
Two people looking at data on a table
Real estate consultant: Storytelling, customer experience and product innovation are key
by Andrea V. Brambila Sep 23
7 listing grammar mistakes you can't afford to make
Agents: Pay attention to what you write
by Laura Viñalet Jun 14
Hypnotic persuasion: 3 steps to becoming a legend
With clever words and a touch of wizardry, you can create the aura of a hero like Napoleon and other masters of communication
by Ryan Fletcher May 18
The 3 essentials of powerful storytelling
Stop saying things worth ignoring
by Ryan Fletcher Apr 26
10 design trends that will help you tell your story this year
Storytelling is what engages Web visitors
by Jarad Hull Mar 14