screen-shot-2016-10-05-at-9-38-17-am Using data to understand your audience and tell better stories

Using data to understand your audience and tell better stories

Ilana Golan -- a former fighter pilot and current entrepreneur -- has had a lot of successes in her career, much of it built on the back of failure. At Inman Connect San Francisco, she shared what she's learned about her audience and how data helps h...
By Inman | Thursday, October 6, 2016
Two people looking at data on a table What would real estate look like without MLSs? A lesson in branding

What would real estate look like without MLSs? A lesson in branding

LAS VEGAS -- Picture the logo of the U.S. Postal Service. What do you feel? "We all touch the U.S. Postal Service every single day, but if you’re like me, it’s something you either feel a mild sense of dread about or you don’t think about it at...
By Andrea V. Brambila | Friday, September 23, 2016
Jne Valokuvaus / Shutterstock.com 7 listing grammar mistakes you can’t afford to make

7 listing grammar mistakes you can’t afford to make

Real estate agents are always on the go. There is plenty that falls on their plate, and clean copy isn’t a top priority. Getting the listing up on the MLS as soon as possible supersedes taking the time to edit the text, right? You just want it up t...
By Laura Ure | Tuesday, June 14, 2016
Everett - Art / Shutterstock.com Hypnotic persuasion: 3 steps to becoming a legend

Hypnotic persuasion: 3 steps to becoming a legend

I don’t know if you share my passion, but historical leaders and the topic of influence -- specifically, how great leaders communicate to create an aura of presence around them -- fascinate me. Among Napoleon’s writings (the French general) is a ...
By Ryan Fletcher | Wednesday, May 18, 2016
Thorsten Rust / Shutterstock.com The 3 essentials of powerful storytelling

The 3 essentials of powerful storytelling

I heard a profound yet simple statement recently regarding storytelling, said by Ash Ambirge of The Middle Finger Project: Nobody “wants to be a cookie-cutter because if all the snowman cookies are the same, how do you make any meaningful distincti...
By Ryan Fletcher | Tuesday, April 26, 2016
Petrenko Andriy / Shutterstock.com 10 design trends that will help you tell your story this year

10 design trends that will help you tell your story this year

The essence of a great real estate website is the ability to communicate a story. Storytelling and communicating the right message are what separate great Web design from good Web design. In 2016, storytelling will continue to emerge as the core comp...
By Jarad Hull | Monday, March 14, 2016
wrangler / Shutterstock.com 5 marketing techniques for high-end listings

5 marketing techniques for high-end listings

Price alone does not define what's luxury. However, the techniques an agent uses to market either home might be similar. At Willis Allen Real Estate, we've learned and recognized a few tips along the way for marketing high-end homes that can help in ...
By Bud Clark | Wednesday, October 28, 2015
Petrenko Andriy / Shutterstock.com 3 reasons to stop selling and start storytelling

3 reasons to stop selling and start storytelling

Whether it's blogging, a marketing campaign, advice, an Instagram or a Facebook post, remarkable stories will be shared again and again. That's why, especially in today's world, it's the stories behind a product or service that lead to recognition an...
By Jan Michael Aldea | Wednesday, September 2, 2015